PG DIPLOMA IN BUSINESS AND MARKETING MANAGEMENT is diploma level course. It is the process of developing master plan and planning for product or services, advertising, promotions, sales to reach desired customer segment. Its employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. The fundamentals in General Management, Finance, HR, Operations and Marketing Management is involves in this program. To increase the managerial capabilities of participants this program is designed. After its successful completion this course provide various job opportunities and provides insight into the contemporary developments of the subject.
Post Graduate Diploma in Marketing Management Employment Zone:
Post Graduate Diploma in Marketing Management Job Scopes:
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Post Graduation Diploma in Business and Marketing Management |
Program Level | PG Diploma Courses |
Duration of the Program | 1 Year |
Examination Type | Semester |
Eligibility | Graduate in Any Streams From a Recognized University With a Minimum Aggregate of 50% Marks |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Management Theory and Practice |
2 | Organizational Behaviour |
3 | Business Economics |
4 | Corporate Social Responsibility |
5 | Information Systems for Managers |
6 | Business Communication |
7 | Marketing Management |
8 | Financial Accounting & Analysis |
9 | Essentials of HRM |
10 | Strategic Management |
11 | Business Statistics |
12 | Business Law |
13 | Brand Management |
14 | Consumer Behaviour |
15 | Marketing Strategy |
16 | Customer Relationship Management |
17 | Sales Management |
18 | International Marketing |
19 | B2B Marketing |
20 | Services Marketing |
21 | Integrated Marketing Communications |
22 | Marketing Research |
23 | Business: Ethics, Governance & Risk |
24 | Project |
Mentioned below are some states in India that offer the program.