Expanding brand mindfulness and creating associations with the general population, the market and partners are key segments of the organization's prosperity. These are the objectives of advertising. Powerful PR work requires a ton of mastery, experience and relational abilities. The MBA Public Relations attempts to uncover you the methods of the PR function just as its difficulties and cutoff points.
Over the span of this examination you will learn, for instance, to address the general population in a focused on way with official statements and meetings, to convey data successfully and to guarantee proficient media collaboration. During your investigations, you will test the craft of influence, stress versatility just as your informative and pioneering delicate aptitudes. The solid blend of hypothetical skill and reasonable mastery is at the front line of the MBA Public Relations.
Eligibility
Profession Prospectus
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Public Relations |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Management Process & Organizational Behavior |
2 | Introduction to Management, Process of Management, Fundamentals of Organizational Behavior, Individual & Group Behavior and Process in Organization |
3 | Decision Sciences |
4 | Descriptive Statistics, Linear Programming, Decision Theory, Transportation Problems |
5 | Managerial Economics |
6 | Introduction, Demand Analysis and Theory of Production, Theory of Cost and Market Structures, Introduction to Macro Economics |
7 | Accounting for Management |
8 | Nature of Accounting Information, Cost Accounting, Performance Evaluation Techniques, Decision Making Techniques |
9 | Information Technology Management |
10 | Computer Hardware and Number System, Computer Software, Data Communication and Network, Functional and Enterprise Systems |
11 | Business Communication |
12 | Theory of Communication, Forms of Communication, Important Parameters in Communication, Other Communication Parameters |
13 | Business and Legal Environment |
14 | Meaning of Business Environment, Planning and Economic Policies, Business Legislation, Overview of Economic Legislation |
15 | Management of Technology, Innovation and Change |
16 | Technology Management, Change Management, Innovations Management, Creative and Lateral Thinking Management |
17 | Financial Management |
18 | Nature and Scope of Financial Management, Planning for Sources of Finance, Retained Earning Vs. Dividend Decision, Capital Budgeting |
19 | Marketing Management |
20 | Introduction to Marketing, Product and Pricing Decisions, Promotion and Distribution Decisions, Emerging Trends and Issues in Marketing |
Mentioned below are some states in India that offer the program.