MBA. Executive IN EVENT MANAGEMENT is a master level course. It is the application of project management to the creation and development of large-scale events such as weddings, formal parties, festivals, conferences, ceremonies, concerts, or conventions. It includes studying the brand, devising the event concept, identifying its target audience, and coordinating the technical aspects before actually launching the event. This course design through extensive consultation with some of the leading organizations working with the events industry. It provide help candidates acquire a thorough knowledge and understanding of multiple facts of the Event accounting, 'Event advertising, Marketing, Presentation and Sponsorship skills, Modern event management involves Brand management, Event catering, computer application, Corporate communication, Venue management etc.
M.B.A. Event Management Employment Job Scopes:
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Executive Event Management |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Economics and Management Decisions |
2 | Qualitative Technique |
3 | Business Communication and Negotiation Skills |
4 | Organization Behaviour |
5 | Marketing Management |
6 | Principles of Event Management |
7 | Financial Accounting |
8 | Consumer Behaviour and Brand Management |
9 | Research Methodology and Applied Statistics |
10 | Human Resource Management |
11 | IT for Event Management |
12 | Marketing Communication for Special Event |
13 | Event Planning |
14 | Media Economics |
15 | Financial Management |
16 | Advertising Management |
17 | Event Marketing Campaign |
18 | Event Production and Logistics |
19 | Management Information Systems |
20 | Budgeting and Costing of Events |
21 | Sales Promotion and Brand Management |
22 | Event Campaign |
23 | Event Production and Logistics III |
24 | Event Management (Corporate and Social) |
25 | Summer Internship |
26 | Dissertation I |
27 | Cross Cultural Management |
28 | Public Relations |
29 | Culture and Entertainment |
30 | Entrepreneurship |
31 | Event Risk Management |
32 | Dissertation II |
Mentioned below are some states in India that offer the program.