MBA DIGITAL & SOCIAL MARKETING is a postgraduate Media and Management course. The media and stimulation (M&E) industry is one of the quickest developing enterprises. M.B.A. (Media Management) applicant learn different portions of media industry like film, TVs, publicizing, print media and music. In M.B.A. (Media Management) will cover changed subjects including Film stimulation, Broadcast diversion (both TV and Radio) and AVGC (Animation, Visual Effects, Gaming and Computer Graphics), New and Interactive Media and Event Management. In the wake of passing the course, candidates have many vocation alternatives in instructive and non-instructive fields alongside further examination options.
Eligibility
Employment Types
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Digital And Social Marketing |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Accounting for Business Decisions |
2 | Managerial Economics |
3 | Legal Aspects of Business |
4 | Business Research Methods |
5 | Organizational Behaviour |
6 | Basics of Marketing |
7 | Generic Elective Courses |
8 | Management Fundamentals |
9 | Business Communications Lab |
10 | MS Excel & Advanced Excel Lab |
11 | Selling & Negotiation Skills Lab |
12 | Business, Government & Society |
13 | Foreign Language –I Lab |
14 | Enterprise Analysis – Desk Research |
15 | Marketing Management |
16 | Financial Management |
17 | Human Resource Management |
18 | Decision Science |
19 | Operations Management |
20 | Life Skills Lab |
21 | Geopolitics & The World Economic System |
22 | Business Systems & Procedures |
23 | Computer Tools Lab |
24 | Foreign Language – II Lab |
25 | Industry Analysis – Desk Research |
26 | Strategic Management Enterprise Performance Management Start-up and New Venture Management Summer Internship Project (SIP) Introduction to Digital Marketing & e-Commerce Search Engine Marketing Email Marketing Social Media Marketing –I Digital Branding C |
27 | Managing for Sustainability Dissertation Sales and Distribution Management Social Media Marketing –II Mobile Marketing Web Analytics Affiliate Marketing Online Reputation Management Brand Planning & Consumer Insights |
Mentioned below are some states in India that offer the program.