MBA. Business & Marketing is master level course. The duration of this course is generally 2-year long and its syllabus is divide in 2 semester. And it provide on part time basis by various institute. It is done through a scheme that underlies sales techniques, business development, and business communication. Marketing is the operation of creating interest in customer regarding goods or services. The candidates will focus more on the concepts and fields such as research, promotions, advertising, and sales in this program. It is career presenting in nature and provide many job opportunities for candidates after its successful completion.
M.B.A. Marketing Management Employment Zone:
M.B.A. Marketing Management Job Scopes:
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Business and Marketing |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Fundamentals of Management |
2 | Organizational Behaviour |
3 | Principles of Marketing Management |
4 | Accounting for Marketing Managers |
5 | Information Technology for Managers |
6 | Statistical Methods for Business Decisions |
7 | Retail Marketing |
8 | Business Communication |
9 | Human Resource Management |
10 | Financial Management |
11 | E-Business Fundamentals |
12 | Quantitative Techniques |
13 | Marketing Research |
14 | Consumer Behaviour |
15 | Personality Development |
16 | Indian Ethos and Values or Environmental Science |
17 | Advertising and Sales Promotion |
18 | Sales and Distribution Management |
19 | International Marketing |
20 | Entrepreneurship or Managerial Economics |
21 | Summer Internship Project |
22 | Supply Chain Management |
23 | Customer Relationship Management |
24 | Digital Marketing |
25 | Corporate Communication |
26 | Strategic Product Management |
27 | Principles of Public Relations |
28 | Marketing Strategies |
29 | Marketing Laws |
30 | Service Marketing |
31 | Business Marketing |
32 | Strategic Brand Management |
33 | Advance IT Tools or Information System and Applications |
34 | Major Research Project or Case-Based Industrial Analysis Project |
35 | Comprehensive Viva Voce |
36 | Direct and Event Marketing |
37 | Rural Marketing |
38 | Marketing Decisions |
39 | Contemporary Marketing Management |
40 | Marketing Audit |
41 | Emerging Marketing Concepts |
42 | Marketing for Non-Profit Organization |
43 | Retail Buying Techniques |
Mentioned below are some states in India that offer the program.