DIPLOMA IN BUSINESS AND MARKETING MANAGEMENT is a diploma level course. Duration of this course is 1-year long and its syllabus is divided into 2-semesters and it provide on part-time basis by certain institutes. It allow the candidates to capture the dynamic realities of the marketplace while emphasizing market research, consumer behaviour and other components of sales management and marketing. This course is being offered by many colleges/universities in their campus in the nation. It is a specialized management course in marketing with special aim on marketing as the core business function. It is career presenting in nature and provide many job opportunities for the candidates after its successful completion.
Diploma in Marketing Management Employ Areas:
Diploma in Marketing Management Job Scope:
NOTE:- Every college issues a list of documents required. Make sure you have all documents on this list when you apply. Remember to take attested photocopies of all the above. Don't forget to take with you the amount to pay for fees in cash or demand draft.
Given below are few of the important highlights of the program.
Program Full Name | Diploma in Business and Marketing Management |
Program Level | Diploma Courses |
Duration of the Program | 1 Year |
Examination Type | Semester |
Eligibility | 12th Any Streams with 50% marks From a Recognized Board |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Digital Marketing |
2 | Market Segmentation, Market Targeting and Market Positioning |
3 | The Nature and Culture of Markets |
4 | Basic Processes of Sales, Marketing, and Marketing Management |
5 | Market Research and Study of Market Potentials |
6 | Analysis Techniques for Market Competition Study |
7 | Brand Management |
8 | Demo Sessions, Assignments for Each Section and Practical Spells |
9 | Monitor and Control Schemes of Market Plans |
10 | Strategic Marketing – Development and Management |
11 | Consumer Behaviour and Buying Trends of the Market |
12 | Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market |
Mentioned below are some states in India that offer the program.