BBA. Marketing is a bachelor level course. The course duration is mainly 3-year and its syllabus is divide in 6-semester.It is the operation of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. The course provide study of market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. It provide the skill and knowledge related to Marketing. It mainly focused on the concepts and fields such as promotions, advertising, research, and sales. Candidates have various job opportunities after its successful completion . This bachelor level course provide by various college and university.
B.B.A. Marketing Employment Zone:
B.B.A. Marketing Job Scopes:
NOTE:- Every college issues a list of documents required. Make sure you have all documents on this list when you apply. Remember to take attested photocopies of all the above. Don't forget to take with you the amount to pay for fees in cash or demand draft.
Given below are few of the important highlights of the program.
Program Full Name | Bachelor of Business Administration in Marketing |
Program Level | Bachelor Degree Courses |
Duration of the Program | 3 Years |
Examination Type | Semester |
Eligibility | 12th Any Streams with 50% marks From a Recognized Board |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Principles of Management |
2 | Introduction |
3 | Planning |
4 | Organizing |
5 | Staffing |
6 | Motivating and Leading |
7 | Controlling |
8 | Business Economics |
9 | Introduction to Business Economics and Fundamental concepts |
10 | Consumer Behaviour and Demand Analysis |
11 | Theory of Production |
12 | Cost Analysis & Price Output Decisions |
13 | Marketing Management |
14 | Product |
15 | Pricing Decisions |
16 | Place |
17 | Promotion |
18 | Types of channels |
19 | promotion mix |
20 | product innovation and diffusion |
21 | pricing techniques |
22 | marketing logistics and supply chain management |
23 | Business Mathematics |
24 | Principle of Counting |
25 | Matrix Algebra |
26 | Point of inflexion absolute and local-maxima and minima |
27 | Integral Calculus & Differential Equations |
28 | Computer Fundamentals |
29 | Evolution of computer |
30 | Data |
31 | Instruction and Information |
32 | Input and Output Devices |
33 | Computer Memory |
34 | Operating System Concept |
35 | Concept of Data Communication and Networking |
36 | Financial Accounting |
37 | Meaning and Scope of Accounting |
38 | Accounting Principles and Standards |
39 | Journalizing Transactions |
40 | Capital and Revenue |
41 | Depreciation Provisions and Reserves |
42 | Company Final Accounts |
Mentioned below are some states in India that offer the program.