Bachelor of Arts in Advertising and Public Relations (BA Ad & PR) is an undergraduate program that aims to develop the skills and knowledge necessary for a career in advertising and public relations. In this program, students learn about advertising, public relations, media planning, marketing communication, brand management, and other related areas. A Bachelor of Arts (BA) program in Advertising and Public Relations offers students a comprehensive understanding of the dynamic fields of advertising and public relations, preparing them for diverse career opportunities in the communication industry. Throughout the course, students delve into the principles, strategies, and practices essential for creating effective advertising campaigns and managing public relations initiatives in today's digital age. The curriculum typically covers a wide range of topics, including marketing communication, brand management, market research, digital media, social media marketing, copywriting, graphic design, media planning, crisis communication, and strategic communication planning.
Course Name | Bachelor of Arts in Advertising and Public Relations |
Course Type | Degree |
Duration | 3 years |
Eligibility | 10+2 or equivalent with a minimum of 50% aggregate marks |
Entrance Exam | Some colleges conduct entrance exams while some admit students based on merit. |
Admission Process | Merit or Entrance Exam based |
Course Fee | INR 50,000 to INR 2,00,000 |
Career Opportunities | Public Relations Manager, Advertising Manager, Media Planner, Brand Manager, Copywriter, Digital Marketer, Event Manager, etc. |
The Bachelor of Arts in Advertising and Public Relations course duration is three years.
Students applying for the BA Advertising and Public Relations course are advised to follow the admission process carefully. The admission process for a BA Advertising and Public Relations course includes entrance examinations such as CUET UG or as per the requirement of the college. Some institutes in India conduct their admission tests such as personal interviews, group discussions or aptitude tests.
The selection criteria for BA Ad & PR varies from college to college. Some colleges admit students based on the entrance exam score, while others prepare a merit list based on the candidate's academic performance.
The application form for BA Ad & PR is available on the official website of the college. Candidates are required to fill the application form with their personal and academic details.
The application process for BA Ad & PR varies from college to college. Candidates are required to follow the instructions given on the official website of the college.
The course fee for BA Ad & PR varies from college to college. The average course fee ranges from INR 50,000 to INR 2,00,000 per annum.
Semester I
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Semester IV
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After completing the BA Ad & PR program, graduates can work in various fields such as advertising, public relations, media planning, brand management, copywriting, digital marketing, and event management. The salary for graduates may vary depending on the job profile, experience, and organization. The average salary for a fresher is INR 2.5 to 4 lakh per annum.
Job Profile | Description |
Market Research Analyst | The market research analysts duty is to help the employees in an organization to determine the organizations’ position in the market and to promote products and services of that organization |
Advertising Sales Agent | They identify what are needs of clients and according to that provide quality service and products to their clients and also research the competitors advertising products and services and their prices |
Advertising, Promotions, and Marketing Manager | Their job is to work with department heads and also the staff to discuss the budget plan and contracts, selection of advertising media, etc. They also plan promotional campaigns for the advertising of the products and services |
Public Relation Specialist | Their job role is to plan, create and execute public relations strategies to maintain the relationships among the clients and to enhance the viewpoint of clients among the other public |
Media Relations Officer | They have to maintain a good relationship with the media houses and partners and public and oversee the marketing strategy of the organization |
Public Relation Officer | They are related with the job of managing the company, deal with press inquiries and planning PR campaigns and strategies |
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BA AD & PR is an undergrad Advertising course. The course principally targets conferring the applicants with nuts and bolts of the publicizing deal alongside nitty gritty parts of brand the executives advancement. The course contains subjects that manage the way by which applicants can see how business organizations get the foundation to in progress the various methods for accomplishing these measures. The course empowers the up-and-comers by appropriate equalization of the pragmatic introduction and hypothetical ideas. The course covers a profound investigation of the few arranging effort. Rehearsing of systems including even administration and deals advancement are a necessary piece of the course at the under alumni level. The length of the course is three years and gives many profession chances to competitors after its fruitful passing.
Eligibility Criteria
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NOTE:- Every college issues a list of documents required. Make sure you have all documents on this list when you apply. Remember to take attested photocopies of all the above. Don't forget to take with you the amount to pay for fees in cash or demand draft.
Given below are few of the important highlights of the program.
Program Full Name | Bachelor of Arts in Advertising and Public Relations |
Program Level | Bachelor Degree Courses |
Duration of the Program | 3 Years |
Examination Type | Semester |
Eligibility | 12th Any Streams with 50% Marks From a Recognized Board |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Counselling |
2 | Corporate Public Relations and Communications |
3 | Community Relations |
4 | Development/Fund Raising |
5 | Employee/Member Relations |
6 | Financial Relations |
7 | Government Affairs |
8 | Issues Management |
9 | Industry Relations |
10 | Introduction to Mass Communications and Public Relations |
11 | Marketing Communications |
12 | Media Relations |
13 | Public Affairs |
14 | Publicity |
15 | Special Events |
16 | Theory of Practicing & Advertising |
17 | Writing Skills for Media |
18 | Seminar |
Mentioned below are some states in India that offer the program.