PhD in Marketing, Retail and Tourism Admission 2024-25, Application Form, Check Eligibility, Question Papers

Marketing Retail and Tourism About ,Highlights, Entrance Exam, admission, Eligibility, Duration, Selection Criteria, How to Apply, Application Form, Application Process, fee, Syllabus,Salary and Jobs,career opportunities,Top College in india

Marketing in retail and tourism is a complex process that involves promoting and selling products or services to potential customers. The ultimate goal is to create a positive image and reputation of the brand or destination, attract more customers, and increase revenue.

In retail marketing, the focus is on promoting products to potential customers through various channels, including advertising, social media, email marketing, and in-store displays. The goal is to create a compelling brand image that resonates with customers and encourages them to make a purchase.

In tourism marketing, the focus is on promoting a destination to potential visitors. This can be done through various channels, such as advertising, public relations, social media, and content marketing. The goal is to showcase the unique features and attractions of a destination, create a positive image, and encourage visitors to book a trip.

Both retail and tourism marketing require a deep understanding of the target audience and their preferences. Marketers need to create targeted campaigns that resonate with the audience and speak to their needs and desires. This often involves creating compelling content that tells a story and engages the audience, as well as leveraging data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly.

In conclusion, marketing in retail and tourism is a crucial part of driving business success. By understanding the target audience, creating compelling campaigns, and measuring results, marketers can attract more customers, increase revenue, and build a strong brand reputation.

Marketing Retail and Tourism Highlights

Here are some of the key highlights of marketing in retail and tourism:

Targeted marketing: In both retail and tourism marketing, it's essential to understand the target audience and create campaigns that resonate with their preferences and needs. By targeting specific customer segments, marketers can create more personalized and effective campaigns.

Multi-channel marketing: Both retail and tourism marketing require a multi-channel approach, leveraging a variety of platforms and channels to reach potential customers. This includes social media, email marketing, in-store displays, advertising, and more.

Storytelling: Storytelling is a crucial element of marketing in both retail and tourism. By creating compelling narratives that resonate with customers, marketers can create an emotional connection and drive brand loyalty.

Data and analytics: Data and analytics play a critical role in both retail and tourism marketing. By tracking metrics such as website traffic, engagement rates, and conversion rates, marketers can measure the effectiveness of their campaigns and adjust their strategies accordingly.

Brand image and reputation: Building a strong brand image and reputation is crucial for success in both retail and tourism marketing. By creating a positive image and reputation, marketers can attract more customers, increase loyalty, and drive revenue.

Overall, marketing in retail and tourism requires a deep understanding of the target audience, a multi-channel approach, compelling storytelling, data-driven decision-making, and a focus on building a strong brand image and reputation.

Marketing Retail and Tourism Eligibility:

Bachelor's degree or equivalent in a related field

Relevant work experience or internships

English language proficiency (if the program is taught in English)

Marketing Retail and Tourism Duration:

Typically 1-2 years for a master's degree program

Shorter durations for diplomas or certificates

Marketing Retail and Tourism Selection Criteria:

Academic record

Work experience

English language proficiency

Personal statement or essay

Letters of recommendation

Entrance exam (if applicable)

Marketing Retail and Tourism How to Apply:

Check the specific requirements for the program you are interested in

Complete the application form

Submit supporting documents (transcripts, English language proficiency test results, etc.)

Pay the application fee (if applicable)

Marketing Retail and Tourism Application Process:

Check the admission requirements of the specific college or university you are interested in

Fill out the application form

Submit supporting documents (transcripts, English language proficiency test scores, personal statement, etc.)

Pay the application fee (if applicable)

Marketing Retail and Tourism Fees:

The fees for marketing in retail and tourism courses vary depending on the college or university and the program level (undergraduate or postgraduate). The fees can range from a few thousand rupees per year to several lakhs per year.

Marketing Retail and Tourism Syllabus:

The syllabus for marketing in retail and tourism courses typically covers topics such as consumer behavior, branding, retail management, tourism marketing, digital marketing, and event management.

Marketing Retail and Tourism Salary and Jobs:

Marketing in retail and tourism is a growing field, and there are several job opportunities available in this area. Some popular job roles include marketing manager, brand manager, retail manager, tourism marketing manager, and event manager. The salary for these roles varies depending on the level of experience, location, and organization. On average, entry-level professionals can expect to earn between Rs. 3 to 5 lakhs per annum, while experienced professionals can earn upwards of Rs. 10 lakhs per annum.

Marketing Retail and Tourism Career Opportunities:

Graduates in marketing in retail and tourism can find job opportunities in various industries such as retail, tourism, hospitality, event management, and advertising. With the growing trend of online shopping and digital marketing, there are also opportunities in e-commerce and digital marketing agencies.

Marketing Retail and Tourism Top Colleges in India:

Indian Institute of Tourism and Travel Management (IITTM)

Institute of Hotel Management, Catering Technology, and Applied Nutrition (IHMCTAN)

National Institute of Event Management (NIEM)

Amity School of Hospitality

Symbiosis Institute of Business Management

Christ University Institute of Management

University of Mumbai - Department of Commerce

Jain University - School of Commerce and Management

In conclusion, marketing in retail and tourism is an exciting field of study with several job opportunities available in India. To pursue a career in this area, it is essential to choose a reputable college or university, have a good understanding of the syllabus, and be prepared to work hard to develop the necessary skills and knowledge.

PH.D. ADMISSION PROCEDURE

1. Application for the entrance exam 
2.  Result declaration
3. Entrance pass scholar calling for the interview and document verification
4. Provisional registration for pre Ph.D. course work classes
5. Coursework classes shall be attended as scheduled by University
6. Course work examination
7. Result declaration of coursework
8. Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
9. Departmental research committee meeting scheduled by University
10. A registration letter shall be issued
11. Research work started by scholar
12. 6 progress reports shall be submitted
13. Soft copy thesis submit
14. plagiarism report check by the university
15. Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
16. After the consent of experts pre-submission, one set spiral binding shall be submitted
17. After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be  submitted
18. Viva shall be conducted as scheduled by University, Degree Awarded.

DOCUMENTS CHECKLIST

1.  Documents (10th onwards)
2. Aadhar Card/Pan Card, Caste Certificate
3. Migration Certificate (Original)
4. NOC (From Organization/ Institute/ University)
5. Affidavit (undertaking)
6. Guide Willing
7. Assignments
8. Synopsis (3 copies), Progress Report
9. Library No Dues
10. Lab Letter
11. Thesis Hard copy (Spiral binding)
12. No Dues, Thesis (6 hard copies)
13. Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
14. C.D Soft copies (Thesis & Synopsis)
15. Conference Certificate - 2
16. Research Papers -2 (with ISSN No.)
17. summary (page limit 20-30) -3 Copies 
18. Plagiarism Report Below 10%

FAQs About Ph.D. Program 

Q.1 - What is the procedure for Ph.D.? Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - How will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other many facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.