PhD In Business Administration - Marketing Specialization Admission 2024-25, Eligibility, NIRF Ranking, Exams

PhD In Business Administration Marketing Specialization About

A Doctor of Philosophy (PhD) in Business Administration with a specialization in Marketing is a rigorous academic program that prepares students for research and teaching careers in the field of marketing. The program typically takes 4-5 years to complete and requires a significant amount of coursework, research, and dissertation writing.

The coursework in a PhD program in Marketing is designed to provide students with a deep understanding of the fundamental concepts and theories in the field of marketing. This includes courses in consumer behavior, marketing research methods, marketing strategy, and branding, among others. Additionally, students may take elective courses in areas such as digital marketing, social media marketing, international marketing, and marketing analytics.

In addition to coursework, PhD students in Marketing are required to conduct original research in their field of study. This typically involves working closely with a faculty advisor to identify a research topic, design a study, collect and analyze data, and present findings in the form of a dissertation. Successful completion of a dissertation is a significant milestone in a PhD program and typically requires several years of research and writing.

Upon completion of a PhD in Business Administration with a specialization in Marketing, graduates are well-equipped for careers in academia, research, and consulting. They may pursue faculty positions at universities and colleges, work as researchers or consultants for private corporations, or pursue careers in government or nonprofit organizations. Additionally, a PhD in Marketing can also lead to high-level positions in marketing and advertising agencies or in executive positions in companies.

PhD In Business Administration Marketing Specialization Highlights

PhD In Business Administration Marketing Specialization Entrance Exam

Many universities require applicants to take the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT). The GRE or GMAT score is typically a required component of the application package.

PhD In Business Administration Marketing Specialization Admission Process

Admission to a PhD in Business Administration with a specialization in Marketing is highly competitive. Most programs require applicants to hold a Master's degree in a related field with a strong academic record. Other requirements may include:

Professional work experience in marketing or related fields

Letters of recommendation from academic or professional references

Statement of Purpose outlining research interests and goals

Resume or CV highlighting relevant academic and professional experiences

PhD In Business Administration Marketing Specialization Duration

The program typically takes 4-5 years to complete, depending on the student's progress and the requirements of the program.

PhD In Business Administration Marketing Specialization Selection Criteria

Admission to a PhD program in Marketing is highly competitive, and the selection criteria vary by institution. Some common criteria include:

Academic record: Applicants should have a strong academic record with a GPA of 3.0 or higher on a 4.0 scale.

Research experience: Some programs may prefer applicants with research experience, such as published papers or conference presentations.

Letters of recommendation: Strong letters of recommendation from academic or professional references can strengthen an application.

Statement of purpose: The statement of purpose should demonstrate a clear understanding of the program's research focus and the applicant's research interests.

Standardized test scores: GRE or GMAT scores are typically required, and high scores can improve an application.

PhD In Business Administration Marketing Specialization How to Apply

Applicants should research the requirements of each program they are interested in and follow the application instructions carefully. Most programs require an online application, official transcripts from all colleges and universities attended, standardized test scores, letters of recommendation, a statement of purpose, and a resume or CV. Application fees may also apply. It is important to meet all application deadlines and to follow up with the program to ensure that all application materials have been received.

PhD In Business Administration Marketing Specialization Application Process

The application process for a PhD in Business Administration with a specialization in Marketing typically involves the following steps:

PhD In Business Administration Marketing Specialization Application Fee

The application fee for a PhD program in Marketing varies by institution and can range from Notified Soon or more.

PhD In Business Administration Marketing Specialization Syllabus

1. Advanced Marketing Theory
   
2. Consumer Behavior
3. Marketing Research Methods
4. Marketing Strategy
5. Brand Management
6. Digital Marketing
7. Social Media Marketing
8. International Marketing
9. Marketing Analytics

PhD In Business Administration Marketing Specialization Job Scope

Graduates of a PhD in Business Administration with a specialization in Marketing can pursue careers in academia, research, and consulting. According to the U.S. Bureau of Labor Statistics, the median annual wage for postsecondary teachers in business was $84,090 in May 2020. Marketing research analysts and marketing managers can earn significantly more, with median annual wages of $65,810 and $135,900, respectively.

PhD In Business Administration Marketing Specialization Career Opportunities

Graduates of a PhD in Business Administration with a specialization in Marketing can pursue careers in a variety of fields, including:

Academia: Graduates can pursue faculty positions at universities and colleges, teaching and researching in the field of marketing.

Research: Graduates can work as researchers for private corporations, nonprofit organizations, or government agencies, researching consumer behavior, marketing strategies, and advertising effectiveness.

Consulting: Graduates can work as consultants for marketing and advertising agencies, providing advice and recommendations to clients on marketing strategies and campaigns.

Executive positions: Graduates can also pursue executive positions in companies, using their expertise in marketing to develop and implement marketing strategies and campaigns.

PhD In Business Administration Marketing Specialization Top Colleges in India

Some of the top institutions in India offering a PhD in Business Administration with a specialization in Marketing include:

PhD In Business Administration Marketing Specialization Admission Process

1. Application for the entrance exam 
2. Result declaration
3. Entrance pass scholar calling for the interview and document verification
4. Provisional registration for pre Ph.D. course work classes
5. Coursework classes shall be attended as scheduled by University
6. Course work examination
7. Result declaration of coursework
8. Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
9. Departmental research committee meeting scheduled by University
10. A registration letter shall be issued
11. Research work started by scholar
12. 6 progress reports shall be submitted
13. Soft copy thesis submit
14. plagiarism report check by the university
15. Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
16. After the consent of experts pre-submission, one set spiral binding shall be submitted
17. After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be  submitted
18. Viva shall be conducted as scheduled by University, Degree Awarded.

PhD In Business Administration Marketing Specialization Document Required

• Documents (10th onwards)
• Aadhar Card/Pan Card, Caste Certificate
• Migration Certificate (Original)
• NOC (From Organization/ Institute/ University)
• Affidavit (undertaking)
• Guide Willing
• Assignments
• Synopsis (3 copies), Progress Report
• Library No Dues
• Lab Letter
• Thesis Hard copy (Spiral binding)
• No Dues, Thesis (6 hard copies)
• Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
• C.D Soft copies (Thesis & Synopsis)
• Conference Certificate - 2
• Research Papers -2 (with ISSN No.)
• summary (page limit 20-30) -3 Copies 
• Plagiarism Report Below 10%

FAQs About PhD In Business Administration Marketing Specialization

Q.1 - What is the procedure for Ph.D. Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D. Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - How will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other many facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.