MBA in Media and Entertainment at Guardian School of Design and Management , IIRF Ranking, Entrance Exams, Lateral Entry 2024-25

Guardian School of Design and Management MBA in Media and Entertainment Admission 2024-25

Guardian School of Design and Management is a Private institute. It was established in . It is approved by the AICTE. It is located in Mohali, Punjab. Guardian School of Design and Management offers an MBA in Media and Entertainment. MBA in Media and Entertainment or Master of Business Administration in Media and Entertainment is a two-year postgraduate course divided into four semesters. Topics covered in this MBA in Media and Entertainment include management principles, media management, management accounting, media and entertainment planning, human resource management, etc. The faculty of Guardian School of Design and Management , Mohali is highly dedicated and knowledgeable. Guardian School of Design and Management , Mohali has various facilities like a library, classrooms, sports facilities, hostels, cafeteria, etc. Jobs available include Marketing Analyst, Media Strategist, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst.

Highlights of Guardian School of Design and Management

Institute Name
Guardian School of Design and Management  Mohali
Established

Approved By
AICTE
Type
Private
Address
Mohali, Punjab India 160059
E-Mail

Official Website

Why Study an MBA in Media and Entertainment at Guardian School of Design and Management ?

Students may choose the Media and Entertainment MBA degree program for the following reasons:

The course sharpens students' ability to understand media in all its forms and derive economic benefits from it.

The course helps visual thinkers and statistical analysts to understand and make the most of the entire industry, both financially and experientially while providing a creative approach to doing things.

The Indian Media & Entertainment (M&E) industry is a growth sector across the economy and has made great strides.

The industry has been driven significantly by increasing digitalization and growing internet usage over the past decade.

Today, the internet has become almost the mainstream entertainment medium for most people.

Eligibility Criteria of MBA in Media and Entertainment at Guardian School of Design and Management

Candidates should have a bachelor's degree in advertising or equivalent from a recognized university.

To get admission in this course, candidates should score at least 50% marks in their final marks.

Candidates should submit valid results in the entrance exam.

Guardian School of Design and Management will also conduct counseling rounds to select the best candidates for this program.

Popular Entrance Exam for MBA in Media and Entertainment at Guardian School of Design and Management

CAT

CMAT

MAT

NMAT

SNAP

XAT

Application Process of MBA in Media and Entertainment at Guardian School of Design and Management

Visit the official website of Guardian School of Design and Management .

Fill in all the required details in the application form.

Scan and upload all the required documents.

Submit your application and pay the admission fee for Guardian School of Design and Management .

Required Documents for MBA in Media and Entertainment at Guardian School of Design and Management

Class 10th mark sheet and certificate

Class 12th mark sheet and certificate

Degree mark sheet (in case of post-graduation)

Photo ID Proof 

Date of birth proof

Work experience certificate 

Entrance exam scorecard

Migration Certificate (If applicable)

Transfer certificate

Sponsorship certificate

Certificate of SC/ST/PD (If applicable)

Passport size photographs

Course Highlights of MBA in Media and Entertainment at Guardian School of Design and Management

Course Name
MBA in Media and Entertainment
Eligibility Criteria
Bachelor's Degree in Relevant Stream From a Recognized University.
Course Duration
2 year
Course Level
Postgraduate
Entrance Exams
CAT, XAT, SNAP, etc.
Fee Structure
Updated Soon
Job Profiles
Marketing Executive, Account Manager, Advertising Manager, etc.

Admission Process for MBA in Media and Entertainment at Guardian School of Design and Management

Candidates applying for the course must meet the eligibility criteria for an MBA in Media and Entertainment at Guardian School of Design and Management , Mohali.

Admission to MBA in Media and Entertainment at Guardian School of Design and Management , Mohali is based on entrance exams such as CAT/MAT/XAT/CMAT exams and interviews.

After the exams, Guardian School of Design and Management will conduct an interview for admission.

Candidates applying for the MBA in Media and Entertainment program must have a degree.

Students will also need to submit verified documents and fees to complete the admission process.

Syllabus for MBA in Media and Entertainment at Guardian School of Design and Management

Semester 1 

  • Managerial Economics
  • Quantitative Techniques in Management
  • Principles of Management
  • Organizational Behaviour
  • Managerial Accounting
  • Managerial Communication
  • Business Research Methodology

Semester 2 

  • Media Management
  • Marketing Management
  • Media and Entertainment Business
  • Financial Management
  • Human Resource Management
  • Media and Entertainment Planning

Semester 3 

  • Strategic Management
  • Consumer Behaviour
  • Management Information System
  • Integrated Marketing Communications
  • Censorship, Ethics, and Media Law
  • Social Media and Digital Media
  • Event Management

Semester 4 

  • Entrepreneurship and Management of Innovations
  • Sound Production and Music Industry Management
  • Comprehensive Project
  • Strategic Marketing and Brand Management
  • Film and TV Production Programming Management


Skills Required for MBA in Media and Entertainment at Guardian School of Design and Management

A Media and Entertainment MBA graduate needs a combination of soft skills, industry-specific knowledge, and clarity of theoretical concepts. Below are some of the skills required for a Media and Entertainment MBA graduate:

Creativity skills: You will be able to develop creative content campaigns, marketing strategies, etc. to differentiate your company from competitors.

Strategic thinking: You will be able to prepare long-term and short-term strategic plans in a dynamic business environment.

Brand management: Develop brand strategy and image across media and entertainment channels.

Customer-centric thinking: Align brand strategy, products, marketing, etc. with customer needs and wants.

Job Roles after Completing the MBA in Media and Entertainment at Guardian School of Design and Management

Job Role
Job Description
Social Media Strategist
A social media strategist creates content for several social media platforms, plans and schedules content in advance, researches new social media trends and hashtags, and works with the Marketing department to strategize content ideas.
Digital media Producer
A digital media producer creates graphics and animations for different forms of media, including television and video games.
Digital Media Assistant
Provides administrative and clerical support to the media team.
Channel Head
A channel head's duty includes crafting and implementing channel sales strategies to meet monthly sales quota and developing and maintaining partner and prospective partner relationships through the use of CRM software.
Media Manager
A media manager's duty is to identify press opportunities through evolving the issues, to develop content for dissemination via press releases, social media, websites, and other distribution channels, and to ensure that the key messages align with vital business strategies.

Top Recruiters of MBA in Media and Entertainment at Guardian School of Design and Management

Zee Entertainment Enterprises

Times of India

Amazon

ABP group

NDTV

Cinevista

Press Trust of India

Prasar Bharti

Facilities of MBA in Media and Entertainment at Guardian School of Design and Management

Sports

Guardian School of Design and Management , Mohali has a large sports ground for cricket, football, and volleyball that makes students to be physically active and refreshes their minds.

Transport Facility

The Guardian School of Design and Management has a transport facility for students and staff.

I.T Infrastructure

The Guardian School of Design and Management has well-established computer labs with all the advanced IT Infrastructure facilities available for the students and faculty members of the Guardian School of Design and Management .

Library

The Guardian School of Design and Management has a library with a wide range of books, e-journals, newspapers, and magazines that is helpful for the students and faculty members to gain knowledge.

Classrooms

The Guardian School of Design and Management has classroom facility for students.

Hostel

Guardian School of Design and Management , Mohali provides hostel facilities with all the basic furniture provided. The hostel is well equipped with fans, a bed, a study table, and a wardrobe.

Future Scope of MBA in Media and Entertainment at Guardian School of Design and Management

The media and entertainment sector is considered one of the most influential industries in the market today and the media and entertainment sector offers an exciting career full of great opportunities.

Future fields for an MBA in media and entertainment include:

There are numerous career opportunities in the media and entertainment sector such as presentation, advertising, sound engineering, broadcast engineering, radio presenter, disc jockey, video editing, printing, graphic and website designing, event planning, etc.

The future of the media and entertainment industry depends heavily on the growth of the Indian economy.

The Indian economy is growing very rapidly. Hence, all sectors of the media and entertainment industry have a bright future ahead of them.

As people's income is increasing rapidly, they are spending more on entertainment and leisure activities.

graduates who wish to pursue a career in the industry may be in demand in the areas of print and electronic media, press information bureaus, advertising and media agencies, central information services, public relations and event management, and online media.

MBA in Media and Entertainment at Guardian School of Design and Management FAQs

Ques. What is an MBA Media and Entertainment full form?

Ans. The full form of an MBA in Media and Entertainment is a Master in Business Administration in Media and Entertainment.

Question: What are the best jobs after an MBA in Media and Entertainment?

Answer The best jobs after an MBA in Media and Entertainment include Social Media Strategist, Channel Head, Media Manager, Digital Media Producer, Digital Media Assistant, etc.

Question: Do I need to appear for an entrance exam for an MBA (Media and Entertainment) Is it mandatory?

Answer: Yes, it is not mandatory to appear for an entrance exam to get admission into the Master of Business Administration in Media and Entertainment program.

Question: What is the admission process for MBA (Media and Entertainment)?

Answers: Admission to MBA (Media and Entertainment) is mainly through an entrance exam, which is followed by group discussion sessions and personal interviews.

Ques. What are the top colleges for an MBA in Media and Entertainment?

Answer: The best universities offering MBA in Media and Entertainment courses are the Hindustan Institute of Technology, the University of Petroleum and Energy Studies, Bharath Institute of Higher Education and Research, and Ganpat University.

Question: Are there opportunities for further study after obtaining the MBA (Media & Entertainment)?

Answers Candidates who wish to further their studies can opt for a PhD program in a topic of their choice.