Roopkala Kendro, an Institute of Film and Social Communication in the Information and Cultural Affairs Department, Government of West Bengal has been framed out of an Indo-Italian specialized collaboration in 1995. The underlying thought for an organization of this nature was first brought about by the film maestro Satyajit Ray in 1989 to deliver instructive audiovisuals for tending to financial difficulties looked by poor people, minimized and socially barred segments of populace. Officially gave over to the Government of West Bengal in November 2001, Roopkala Kendro is situated in Sector V of Salt Lake City. The two fundamental mainstays of the Institute are the Training Wing and the Production Wing. Roopkala Kendro offers a multi year Post Graduate Diploma in 5 floods of Development Communication, Direction, Motion Picture Photography, Editing and Animation Creation
The uniqueness of the course is that understudies are prepared through a learning by-doing technique and there is massive degree for hands-on aptitudes building. Kendro's order of tending to difficulties and concerns looked by underestimated, powerless and detriments areas of the populace shapes the focal point of all generation related exercises. This wing has complex reason; it conducts participatory correspondence investigate, create and structures correspondence methodologies, plans social crusades, plans and delivers battle yields - print, sound and video materials. From one perspective, the attention is on structure different media situated crusade utilizing creative, need-based and prominent medium from society melodies, manikins, flex-on-wheels, road show to broadcasting participatory sound projects and jingles, TV spots and video films.
Kendro utilizes both Broadcast and Narrowcast intends to contact its various group of spectators. Frequently the need to build up these materials meets extraordinary and fluctuating purposes, similar to mindfulness age and assembly of network, preparing and refinement or direction of government functionaries, multilateral organizations or common society, or announcing and documentation for various offices including gathering pledges and giver data scattering.
