University Business School is a Private institute. It was established in . It is approved by the NAAC. It is located in Ludhiana, Punjab. University Business School offers an MBA in Media and Entertainment. MBA in Media and Entertainment or Master of Business Administration in Media and Entertainment is a two-year postgraduate course divided into four semesters. Topics covered in this MBA in Media and Entertainment include management principles, media management, management accounting, media and entertainment planning, human resource management, etc. The faculty of University Business School , Ludhiana is highly dedicated and knowledgeable. University Business School , Ludhiana has various facilities like a library, classrooms, sports facilities, hostels, cafeteria, etc. Jobs available include Marketing Analyst, Media Strategist, Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst.
| Institute Name | University Business School Ludhiana |
| Established | |
| Approved By | NAAC |
| Type | Private |
| Address | Ludhiana, Punjab India 141001 |
| E-Mail | |
| Official Website |
Students may choose the Media and Entertainment MBA degree program for the following reasons:
The course sharpens students' ability to understand media in all its forms and derive economic benefits from it.
The course helps visual thinkers and statistical analysts to understand and make the most of the entire industry, both financially and experientially while providing a creative approach to doing things.
The Indian Media & Entertainment (M&E) industry is a growth sector across the economy and has made great strides.
The industry has been driven significantly by increasing digitalization and growing internet usage over the past decade.
Today, the internet has become almost the mainstream entertainment medium for most people.
Candidates should have a bachelor's degree in advertising or equivalent from a recognized university.
To get admission in this course, candidates should score at least 50% marks in their final marks.
Candidates should submit valid results in the entrance exam.
University Business School will also conduct counseling rounds to select the best candidates for this program.
CAT
CMAT
MAT
NMAT
SNAP
XAT
Visit the official website of University Business School .
Fill in all the required details in the application form.
Scan and upload all the required documents.
Submit your application and pay the admission fee for University Business School .
Class 10th mark sheet and certificate
Class 12th mark sheet and certificate
Degree mark sheet (in case of post-graduation)
Photo ID Proof
Date of birth proof
Work experience certificate
Entrance exam scorecard
Migration Certificate (If applicable)
Transfer certificate
Sponsorship certificate
Certificate of SC/ST/PD (If applicable)
Passport size photographs
| Course Name | MBA in Media and Entertainment |
| Eligibility Criteria | Bachelor's Degree in Relevant Stream From a Recognized University. |
| Course Duration | 2 year |
| Course Level | Postgraduate |
| Entrance Exams | CAT, XAT, SNAP, etc. |
| Fee Structure | Updated Soon |
| Job Profiles | Marketing Executive, Account Manager, Advertising Manager, etc. |
Candidates applying for the course must meet the eligibility criteria for an MBA in Media and Entertainment at University Business School , Ludhiana.
Admission to MBA in Media and Entertainment at University Business School , Ludhiana is based on entrance exams such as CAT/MAT/XAT/CMAT exams and interviews.
After the exams, University Business School will conduct an interview for admission.
Candidates applying for the MBA in Media and Entertainment program must have a degree.
Students will also need to submit verified documents and fees to complete the admission process.
Semester 1
| Semester 2
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Semester 3
| Semester 4
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A Media and Entertainment MBA graduate needs a combination of soft skills, industry-specific knowledge, and clarity of theoretical concepts. Below are some of the skills required for a Media and Entertainment MBA graduate:
Creativity skills: You will be able to develop creative content campaigns, marketing strategies, etc. to differentiate your company from competitors.
Strategic thinking: You will be able to prepare long-term and short-term strategic plans in a dynamic business environment.
Brand management: Develop brand strategy and image across media and entertainment channels.
Customer-centric thinking: Align brand strategy, products, marketing, etc. with customer needs and wants.
| Job Role | Job Description |
| Social Media Strategist | A social media strategist creates content for several social media platforms, plans and schedules content in advance, researches new social media trends and hashtags, and works with the Marketing department to strategize content ideas. |
| Digital media Producer | A digital media producer creates graphics and animations for different forms of media, including television and video games. |
| Digital Media Assistant | Provides administrative and clerical support to the media team. |
| Channel Head | A channel head's duty includes crafting and implementing channel sales strategies to meet monthly sales quota and developing and maintaining partner and prospective partner relationships through the use of CRM software. |
| Media Manager | A media manager's duty is to identify press opportunities through evolving the issues, to develop content for dissemination via press releases, social media, websites, and other distribution channels, and to ensure that the key messages align with vital business strategies. |
Zee Entertainment Enterprises
Times of India
Amazon
ABP group
NDTV
Cinevista
Press Trust of India
Prasar Bharti
Sports
University Business School , Ludhiana has a large sports ground for cricket, football, and volleyball that makes students to be physically active and refreshes their minds.
Transport Facility
The University Business School has a transport facility for students and staff.
I.T Infrastructure
The University Business School has well-established computer labs with all the advanced IT Infrastructure facilities available for the students and faculty members of the University Business School .
Library
The University Business School has a library with a wide range of books, e-journals, newspapers, and magazines that is helpful for the students and faculty members to gain knowledge.
Classrooms
The University Business School has classroom facility for students.
Hostel
University Business School , Ludhiana provides hostel facilities with all the basic furniture provided. The hostel is well equipped with fans, a bed, a study table, and a wardrobe.
The media and entertainment sector is considered one of the most influential industries in the market today and the media and entertainment sector offers an exciting career full of great opportunities.
Future fields for an MBA in media and entertainment include:
There are numerous career opportunities in the media and entertainment sector such as presentation, advertising, sound engineering, broadcast engineering, radio presenter, disc jockey, video editing, printing, graphic and website designing, event planning, etc.
The future of the media and entertainment industry depends heavily on the growth of the Indian economy.
The Indian economy is growing very rapidly. Hence, all sectors of the media and entertainment industry have a bright future ahead of them.
As people's income is increasing rapidly, they are spending more on entertainment and leisure activities.
graduates who wish to pursue a career in the industry may be in demand in the areas of print and electronic media, press information bureaus, advertising and media agencies, central information services, public relations and event management, and online media.
Ques. What is an MBA Media and Entertainment full form?
Ans. The full form of an MBA in Media and Entertainment is a Master in Business Administration in Media and Entertainment.
Question: What are the best jobs after an MBA in Media and Entertainment?
Answer The best jobs after an MBA in Media and Entertainment include Social Media Strategist, Channel Head, Media Manager, Digital Media Producer, Digital Media Assistant, etc.
Question: Do I need to appear for an entrance exam for an MBA (Media and Entertainment) Is it mandatory?
Answer: Yes, it is not mandatory to appear for an entrance exam to get admission into the Master of Business Administration in Media and Entertainment program.
Question: What is the admission process for MBA (Media and Entertainment)?
Answers: Admission to MBA (Media and Entertainment) is mainly through an entrance exam, which is followed by group discussion sessions and personal interviews.
Ques. What are the top colleges for an MBA in Media and Entertainment?
Answer: The best universities offering MBA in Media and Entertainment courses are the Hindustan Institute of Technology, the University of Petroleum and Energy Studies, Bharath Institute of Higher Education and Research, and Ganpat University.
Question: Are there opportunities for further study after obtaining the MBA (Media & Entertainment)?
Answers Candidates who wish to further their studies can opt for a PhD program in a topic of their choice.
