University Business School , Ludhiana was established in . University Business School is a Private institute and approved by NAAC. University Business School is located in Ludhiana, Punjab. University Business School offers an MBA in Media and Entertainment. The MBA in Media and Entertainment is a two-year postgraduate course that focuses on the study of media marketing and branding, content creation and management, media production and publishing, etc. Graduates also have the opportunity to gain practical experience through graduation projects or internships in areas such as media consulting, media technology, event management, etc. Top recruiters at University Business School are Amazon, Apptio, HRS Group, XpressBees, Aakash Byju, and some others. University Business School offers many facilities for all students like gym, sports, hostels and wifi. Graduates have good job prospects after completing the course, in positions such as Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, etc.
| Institute Name | University Business School Ludhiana |
| Established | |
| Approved By | NAAC |
| Type | Private |
| Address | Ludhiana, Punjab India 141001 |
| E-Mail | |
| Official Website |
Students can choose the MBA course in Media and Entertainment because of the following benefits:
The course improves the student's ability to understand all forms of media and to derive financial benefits from them.
This course helps visual thinkers and statistical analysts to understand the entire industry and get the most out of it financially and experientially, giving a creative approach to dealing with things.
The Indian media and entertainment (M&E) industry is a booming sector for the overall economy and is making significant progress.
The industry has been mainly driven by the growth of digitization and the growth of internet use in the last decade.
Today, the internet has become almost a common entertainment medium for most people.
Candidates must have graduated from a recognized university irrespective of the stream.
Candidates must have obtained at least 60% marks in their degree.
Students can take the CAT exam when they are in their final year of study and can opt for an MBA after completing the course.
A valid score for the MBA entrance exam, meeting the University Business School cutoff, is also required.
Visit the official website of University Business School .
Complete the application form with all the necessary information.
Scan and upload all required documents.
Submit the application form and pay the application fee to University Business School .
Class 10 Mark sheet and Certificate
Class 12 Mark sheet and Certificate
UG/PG Mark sheet
Entrance Exam Scorecard (if applicable)
Proof of Address (Aadhar Card/Voter ID Card)
Proof of Age (Aadhar Card/Class 10 Certificate)
Passport size photograph
Signature
Character Certificate
Income Certificate
Caste Certificate (if applicable)
Transfer Certificate
| Course Name | MBA in Media and Entertainment |
| Eligibility Criteria | Bachelor's Degree in Relevant Stream From a Recognized University. |
| Course Duration | Two year |
| Course Level | Postgraduate |
| Entrance Exams | CAT, XAT, SNAP, etc. |
| Fee Structure | Updated Soon |
| Job Profiles | Social Media Strategist, Digital Media Producer, Digital Media Assistant, etc. |
CAT
CMAT
NMAT
SNAP
XAT
Students must meet the eligibility criteria required for an MBA in Media and Entertainment at University Business School depending on the course chosen.
Visit the official website of University Business School . Fill out the University Business School application form with all the required details.
Pay the required application fee.
The selection process of candidates will take into account factors such as educational background, details given in the application forms, and various other criteria.
Selected students must pay University Business School MBA in Media and Entertainment Fees and submit all required documents.
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Semester 3
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An MBA degree in Media and Entertainment should possess a combination of soft skills, industry knowledge, and clarity in theoretical concepts. Here are some skills required of MBA graduates in media and entertainment:
Creativity skills: You know how to generate creative content campaigns, marketing strategies, etc., to differentiate the company from its competitors.
Strategic Thinking: To be able to prepare long-term and short-term strategic plans in dynamic business environments.
Brand management: Developing strategies and branding across media and entertainment channels.
Customer-centric mindset: Aligning brand, product, marketing, etc. strategies with customer needs and wants
| Job Profile | Job Description |
| Social Media Strategist | A social media strategist creates content for several social media platforms, plans and schedules content in advance, researches new social media trends and hashtags, and works with the Marketing department to strategize content ideas. |
| Digital media Producer | A digital media producer creates graphics and animations for different forms of media, including television and video games. |
| Digital Media Assistant | Provides administrative and clerical support to the media team |
| Channel Head | A channel head duty includes, crafting and implementing channel sales strategies to meet monthly sales quota and developing and maintaining partner and prospective partner relationships through the use of CRM software. |
| Media Manager | A media manager's duty is to identify press opportunities through evolving the issues, to develop content for dissemination via press releases, social media, websites and other distribution channels and to ensure that the key messages align with vital business strategies. |
Amazon
HRS Group
Aakash Byju’s
Apptio
XpressBees
Harappa
Sports
University Business School , Ludhiana has a large sports ground for cricket, football and volleyball that makes students to be physically active and refreshes their minds.
Transport Facility
The University Business School has a transport facility for students and staff.
I.T Infrastructure
The University Business School has well-established computer labs with all the advanced IT Infrastructure facilities available for the students and faculty members of the University Business School .
Library
The University Business School has a library with a wide range of books, e-journals, newspapers and magazines that is helpful for the students and faculty members for gaining knowledge.
Classrooms
The University Business School has a classroom facility for students.
Hostel
University Business School , Ludhiana provides hostel facilities with all the basic furniture provided. The hostel is well equipped with fans, a bed, a study table and a wardrobe.
There are numerous career opportunities in media and entertainment such as anchoring, advertising, audio engineering, broadcast engineering, radio switching, disc changing, video editing, printing, graphics and web design, event planning, etc. The future of the media and entertainment industry largely depends on the growth of the Indian economy. India's economy is growing at a very fast rate; Hence, there is also a bright future in store for all segments of the media and entertainment industry. With people's income increasing at a very fast rate, people are spending more on their entertainment and leisure activities. Graduates looking for career opportunities in this sector can find demand in the following segments: Print and Electronic Media, Press Information Office, Advertising and Media Agencies, Central Information Service, Public Relations and Event Management, and Media Online.
What is the full form of an MBA in Media and Entertainment?
The full form of the MBA in Media and Entertainment is the Master of Business Administration in Media and Entertainment.
What are the best jobs after an MBA in Media and Entertainment?
Some of the best jobs after an MBA in Media and Entertainment include social media strategist, channel manager, media manager, digital media producer, digital media assistant, etc.
Is it mandatory to appear in the entrance test for an MBA in Media and Entertainment?
Yes, it is not mandatory to take the entrance exam for admission to the Master of Business Administration in Media and Entertainment program.
What percentage of marks do I need to achieve graduation to get admission to the MBA in Media and Entertainment?
The final result may vary from one institute to another. However, it is recommended to have a minimum score of 60%.
What is the admission process for an MBA in Media and Entertainment?
MBA in Media and Entertainment admissions are mainly through entrance exams which are also followed by a series of group discussions and a personal interview.
What are the best universities for an MBA in Media and Entertainment?
The best universities offering MBA (Media and Entertainment) programs are the Hindustan Institute of Technology and Science, the University of Petroleum and Energy, Bharath Institute of Higher Education and Research, and Ganpat University.
