Bengaluru North University is a State Government Institute. Bengaluru North University is approved by UGC. Bengaluru North University is located in Bangalore, Karnataka. Bengaluru North University was established in 2017. Bengaluru North University offers a PhD in Marketing. PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is a professional degree that aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. Bengaluru North University Placement Cell aims to provide education to the students to help them become individuals who make society a better place. Bengaluru North University placement cell offers placement training, webinars, workshops, seminars, industry expert advice, and more to students so that they can achieve their career aspirations. Bengaluru North University also offers alumni meetings where alumni who are successful in their respective industries help with training their juniors and provide placement opportunities. Bengaluru North University Interested students are requested to visit the website for an application form. Fill out the application form with the correct information and as per the guidelines mentioned. Scan and upload the documents required and pay the application fee. Check the official website of Bengaluru North University for regular updates. Bengaluru North University facilities include hostels, cafeterias, medical centers, PhD in Marketing, libraries, laboratories, and internet facilities.
| Name of Institute | Bengaluru North University Bangalore |
| Established | 2017 |
| Approved By | UGC |
| Type | State Government University |
| Address | Bangalore, Karnataka India 560001 |
| E-Mail | bangalorenorthuniversity2017@gmail.com |
| Official Website | https://bnu.karnataka.gov.in/ |
The goal of earning a PhD in Marketing will vary depending on each individual's unique aspirations and goals.
A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-
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| Course | PhD Marketing |
| Full form | Doctor of Philosophy in Marketing |
| Level | Doctorate |
| Duration | 3 Years |
| Eligibility Criteria | Hold a Master’s degree in a relevant discipline from a recognized university |
| Admission Process | Merit-based/Entrance exam |
| Job Positions | Brand Manager, Deputy Manager, e-marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales, etc. |
| Top Recruiting Areas | Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, Raymond Limited, etc. |
The admission process to PhD programs in Marketing may vary as per the rules and regulations of Bengaluru North University concerned. Bengaluru North University offers admission to students to PhD programs in Marketing based on their performance in the Masters program. Bengaluru North University in India prefer to conduct entrance exams to admit eligible candidates. Admission Procedure The admission procedure to PhD programs in Marketing in Bengaluru North University is given below: Merit-Based Admission In Merit-Based Admission, universities offering PhD programs in Marketing admit students based on their final-year performance. Entrance Based Admission The steps for admission-based admission are as follows: Registration: Students need to register for the entrance exam by entering their email address, mobile number, and password. Then a login ID will be created. Filling the Application Form: While creating a login ID, candidates need to enter the required details accurately. Uploading Documents: In this step, candidates need to upload the required documents such as a photo, Signature, ID proof, 10th and 12th-grade certificates, Bachelor's degree, Master's degree, etc. Application Fee: While uploading the required documents, students need to pay the required application fee online. Issuance of Admit Card: Based on the details submitted by the students, the admission authorities will issue the admit card to the eligible students. Entrance Exam: After receipt of the admit card, the exam dates will be announced by the respective conducting authorities. Candidates will have to appear and pass the entrance exam. Result Announcement: At the final stage, the admission authorities will announce the results of the entrance exams they have attended. Admission: The successful candidates will be allotted places in their respective educational institutions. |
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Aspirants can pursue the PhD Marketing course in the full-time or part-time mode. Below are the types of PhD Marketing courses in detail:
| Full-Time PhD Marketing | A three-year full-time PhD Marketing program is typical. Students are required to attend classes, submit assignments, and take exams on campus during this time. Students gain more exposure, experience, and knowledge by interacting directly with colleagues and faculty when enrolled in a full-time PhD Marketing course. |
| Part-Time PhD Marketing | Students who are unable to attend regular classes are eligible for the part-time PhD Marketing program. Part-time courses can be weekend, evening, or online, depending on the type of course. The benefit of pursuing a part-time PhD Marketing degree is that students can do so alongside work, research, or other activities. |
| Distance PhD Marketing | There are both national and international Bengaluru North University that provide marketing distance education as well as a PhD program. Before applying, check to see if the PhD program has a valid program structure. Many times, a PhD in Marketing obtained through distance education is not accepted in many fields. |
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Students should consider several factors when deciding whether to pursue a PhD in Marketing. Below are some important preparation tips that will help students complete the course and pass the exam.
| Improve your vocabulary: A PhD in Marketing requires a lot of writing and reading, so it is important to improve your vocabulary. Therefore, good communication and writing skills are an advantage for students aspiring to pursue a PhD in Marketing. |
| Further reading and practice: It is important to continue understanding the syllabus every day. More practice and reading will help students to understand the syllabus and perform well in the exam. |
| Deep knowledge and interest in the subject: Deep knowledge and interest in the subject will keep you motivated to learn more than what is mentioned in the syllabus. |
| Systematic repetition: Regular repetition will help you perform well in the final exam. Repeat regularly until you understand the subject completely. Repetition is essential to achieve good grades. |
If a student wants to progress to a PhD program in Marketing, he or she will have to pass the entrance exam. While preparing for the entrance exam, students should keep in mind some of the important tips discussed here so that they can prepare for the exam properly score well, and easily pass the entrance exam. Practice: Regular practice is very important in preparing for a PhD program in Marketing. Take some time every day to practice everything you have learned in class. If you are doing distance learning, try to spend more time practicing all the questions and derivations. Repetition: Repeating past questions will help you get to know the pattern of the questions and understand different types of questions. The questionnaire gives you a lot of insight into different types of questions. Use Reference Books: Reading different reference books will give you an idea of different ways to solve a problem easily. Refer to different books until you get comfortable with one book. Feedback: This combined analysis helps our expert trainers identify flaws in your learning style and suggest ways to improve. You will get instant feedback on every topic you study and every mock exam you take. Exam Pattern: The exam pattern is planned to measure the candidates' verbal and quantitative reasoning, critical thinking, and analytical writing skills. These skills are developed over a long period and are not related to any particular field of study but are important for all. |
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Semester 1: Foundations of Marketing Research
| Semester 2: Advanced Marketing Concepts
| Semester 3: Research Design and Methodology
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Semester 4: Special Topics in Marketing
| Semester 5: Dissertation Proposal Development
| Semester 6: Field Research and Data Collection
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Cafeteria: Bengaluru North University has a cafeteria to meet the food requirements of students. Gym: Bengaluru North University has an outdoor gym. Students can avail the gym facilities for a quick workout session to keep up with their physical well-being. Library: Bengaluru North University has a well-equipped library that caters to the information needs of students. Bengaluru North University library is well stocked with books, journals, articles, conference proceedings, etc that cover areas ranging from multi-disciplinary engineering disciplines, humanities, social sciences, mathematics, statistics, popular fiction, etc. Laboratories: Bengaluru North University offers departmental-based laboratory facilities for students. Hostel Facility: The campus consists of Several well-built hostel blocks, both for girls and boys with a capacity of many students. Each hostel consists of a separate mess, administrative office, and warden quarter. In addition to well-furnished rooms, the hostel is complete with facilities like free high-speed Wi-Fi connection, a gymnasium, a medical center, and other amenities for shopping, PhD in Marketing, recreation, and entertainment. A shopping complex, consisting of about some shops, is constructed in the vicinity of the hostel blocks and caters to the daily needs of the students like groceries, stationery, laundry, and grooming. Auditorium: Bengaluru North University has an auditorium which is the venue for all Bengaluru North University events. |
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| Job Profile | Job Description |
| Teacher/Lecturer | The responsibilities of a Lecturer & Teacher include developing curricula and delivering course material, conducting research, fieldwork, and investigations, writing up reports, publishing research, delivering presentations, networking with others in the field, to traveling to other universities or academic settings participating in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. |
| Marketing Manager | A Marketing Manager's responsibilities are to develop, implement and execute strategic marketing plans for an entire organization (or lines of business and brands within an organization) to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. |
| New Product Manager | The Product Manager's job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, and to appraise new product ideas and/or product or packaging changes. |
| Brand Manager | A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. |
| Deputy Manager | A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate, and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. |
Question: I am planning to do my PhD in Marketing in the US. Are there any good job opportunities after that?
Answer: There are many types of jobs available for Marketing PhD holders: Teaching or research-oriented, large or small, private, religious or secular, and some corporate too.
Question: How useful is it to complete a PhD in marketing?
Answer: It makes sense if you want to pursue an academic career work in the education sector, or work as a consultant on research-related projects for a marketing consulting firm.
Question: Which is the best country to do a PhD in Marketing?
Answer USA and Australia are the best countries in the world for PhD programs in Business Administration and Marketing.
Question: Which Bengaluru North University offers PhD programs in Marketing?
Answer: Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University, etc are Bengaluru North University offering PhD programs in Marketing in India.
Question: Which is more important for a PhD program in the field of Marketing (especially one focused on Consumer Behavior) Verbal or Quantitative GMAT score?
Ans For both CB and PhD students in quantitative marketing, Ans Quant Score is more important than Verbal Score. This is because both are scientific and require a strong knowledge of mathematics. Quant score tells the admission committee whether you will pass the coursework or not.
Question: Which exam do I have to take to apply for PhD in Marketing in the USA (GRE/GMAT)?
Answer A PhD in Marketing typically requires a GRE score, although the GMAT will sometimes work as well. It's important to understand that the GRE and GMAT are standardized testing requirements. The GMAT has a tougher verbal section and the GRE has a tougher math section. Choose the exam that best suits your skills and ensure great results.
Question: What do I get with a PhD in Marketing?
Answer: From a career advisor's perspective, most PhDs in business will go on to become teachers. A PhD in economics and quantitative methods in business could help you find a job in the world of finance.
Q: What are the benefits of earning a PhD in marketing?
A: Positions in this field generally offer higher salaries than academic positions, although they offer less flexibility in the research content.
