Diploma in Sales and Marketing Management is a full-time 1-year program which comes under the field of sales and marketing. The course mainly focuses on marketing as the core business function. The course also deals with various other aspects of marketing management such as consumer behaviour and market research.
The minimum eligibility to get admission in this course is a bachelor’s degree or equivalent from any recognised University. The average course fee for a Diploma in Sales and Marketing Management ranges from INR 4,000 to 2,00,000 in India.Admission to Diploma in Sales and Marketing Management is entirely based on merit and no entrance exam is conducted.
A Diploma in Sales and Marketing Management Offers great career opportunities with graduates. Some common employment areas are the e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.The average annual salary offered to Diploma in Sales and Marketing Management graduates ranges between INR 2 to 12 lacs per annum.
Name of the course | Diploma in Sales and Marketing Management |
Duration of the course | 1 year |
Course Level | Diploma |
Examination Type | Semester system |
Admission Process | Merit-Based |
Average course fee | INR 4,000 to 1 lac |
Eligibility | Bachelor’s degree or equivalent from any recognised University. |
Average salary | INR 2 to 12 lacs per annum |
Common Job Roles | Area Sales Manager, Loan Officer, Marketing Executive, Sales & Marketing Management Trainee, Territory Sales Executive. |
Colleges give admissions to Diploma in Sales and Marketing Management based on merit and no entrance exam is conducted. However, admission criteria still differ slightly according to the admission policy of the particular college.
Students are given admission based on the rank list prepared by the college. The rank list is based on the candidate’s previous academic performance.
The basic steps to apply are given below:
Candidates should download the online registration form from the university website or collect it physically from the college.
Candidates should next fill in the necessary details in the application.
The candidate should attach all the needed documents.
Submit the registration form and pay the application or registration fee.
Wait for the official notification regarding the interview process (if any).
Wait for the rank list prepared by the college. The rank list is prepared based on the previous academic performance of the candidate.
A candidate is considered eligible for applying for Diploma in Sales and Marketing Management if he/she has the following:
Has a bachelor’s degree or equivalent from a recognized university.
Obtain a minimum aggregate percentage of 50.
CAT (Common Admission Test)
MAT (Management Aptitude Test)
XAT (Xavier Aptitude Test)
CMAT (Common Management Admission Test)
GMAT (Graduate Management Admission Test)
To apply for a Diploma in Sales & Distribution Management, you typically need to follow these steps:
Research Programs: Begin by researching institutions that offer Diploma programs in Sales & Distribution Management. Look for programs that are reputable, accredited, and offer a curriculum that aligns with your career goals.
Check Eligibility Requirements: Review the eligibility criteria for the program. This usually includes having completed high school education or its equivalent. Some programs may have additional requirements, such as work experience or specific subjects studied.
Obtain Application Form: Once you have identified the institutions you are interested in, obtain the application form. This can usually be done online through the institution's website or by contacting their admissions office.
Semester 1 | Semester 2 |
Digital Marketing Market Segmentation, Market Targeting and Market Positioning The Nature and Culture of Markets Basic Processes of Sales, Marketing, and Marketing Management Market Research and Study of Market Potentials Analysis Techniques for Market Competition Study | Brand Management Demo Sessions, Assignments for Each Section and Practical Spells Monitor and Control Schemes of Market Plans Strategic Marketing – Development and Management Consumer Behaviour and Buying Trends of the Market Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market |
A Diploma in Sales and Marketing Management Offers great career opportunities with graduates. Some common employment areas are the e-Commerce Sector, Financial Services, Investment Banking, Investment Management Companies, Management Consulting Companies, Marketing Companies, Research & Educational Institutions and Retailing Sector.
Some common job Positions of the graduates are Sales Managers, Marketing Executives, Area Sales Manager, Territory Sales Executive, Sales & Marketing Management Trainee, Marketing Managers, Loan Officer and much more.
The average salary of a diploma in sales and marketing management graduates ranges between INR 2 to 12 lacs per annum.
Some of the job roles and their job description are given below in a tabular format
A diploma in logistics and supply chain management can lead to many career options in sectors such as e-commerce, manufacturing, aviation, shipping, retail, and FMCG. Some of the companies that may hire people with this degree include:
Flipkart, Accenture, TCS, Philips, Maersk, and Gulf Air.
Some career options that may be available after a diploma in logistics and supply chain management include:
Purchasing agent, Operations manager, Logistics analyst, Logistician, Logistics manager, Planning clerk, Supply chain management, and Production clerk.
Sales management is a social profession that can help people develop their professional network. In 2022, a sales job can help people learn how to manage relationships, network, and develop a good reputation. Some sales management roles include: