Institute of Advanced Research BBA in Media And Communication Admission 2024-25, Preparation, Steps to Check Result, Last Date

B.B.A. Mass Communication About 

Bachelor of Business Administration (BBA) in Mass Communication is an undergraduate degree program that combines business management and communication skills. The program is designed to equip students with the knowledge and skills required to excel in various fields of mass communication, such as advertising, journalism, public relations, media management, and digital media. A Bachelor of Business Administration (B.B.A.) in Mass Communication offers a unique blend of business management principles and media studies, equipping students with the knowledge and skills necessary to thrive in today's dynamic media and communication industries. This interdisciplinary program delves into various aspects of mass communication, including journalism, advertising, public relations, digital media, and media management.At its core, the B.B.A. in Mass Communication program provides students with a comprehensive understanding of the role of media in society, the principles of effective communication, and the ethical and legal considerations inherent in media professions. Through courses such as media law and ethics, media research methods, and business communication, students develop critical thinking abilities and analytical skills essential for navigating the complex landscape of modern media.Moreover, the program integrates business management concepts into the curriculum, offering courses in marketing, management, and entrepreneurship tailored specifically to the media and communication sectors. Students learn how to apply strategic planning, budgeting, and marketing principles to media organizations, preparing them for leadership roles in media management and administration.Hands-on learning experiences, including internships, practical training, and project work, provide students with opportunities to apply theoretical knowledge in real-world settings and gain valuable industry experience. Whether pursuing careers in journalism, advertising, public relations, digital media, or media management, graduates of the B.B.A. in Mass Communication program emerge as versatile professionals equipped to succeed in today's rapidly evolving media landscape.

Highlights of BBA in Mass Communication

B.B.A. Mass communication Course Fee

• The course fee ranges from INR 50,000 to INR 3,00,000 per annum.

B.B.A. Mass communication Eligibility Criteria

To be eligible for the BBA in Mass Communication program, candidates must have completed their 10+2 from any recognized board with a minimum aggregate score of 50%. Some colleges may also have additional eligibility criteria such as minimum age limit and English language proficiency.

B.B.A. Mass communication Selection Criteria

The selection criteria for the BBA in Mass Communication program may vary from college to college. Some colleges may admit students based on merit, while others may conduct their entrance exam. Some colleges may also accept scores from national-level entrance exams such as DUET, IPUCET, etc.

B.B.A. Mass communication Admission Process

Candidates can apply for the BBA in Mass Communication program online or offline. To apply online, candidates must visit the college's official website and fill out the application form. To apply offline, candidates must obtain the application form from the college's admission office and submit it along with the necessary documents. The application fee for the BBA in Mass Communication program may vary from college to college. Candidates must check the official website of the college to know the exact amount of the application fee.

B.B.A. Mass communication Syllabus

The syllabus for the BBA in Mass Communication program may vary from college to college. However, the basic subjects covered in the program include Business Economics, Business Law, Marketing Management, Principles of Management, Introduction to Mass Communication, News Reporting and Editing, Advertising and Public Relations, and Digital Media Production.

Core Courses:

Introduction to Mass Communication: An overview of the history, theories, and models of mass communication, including an examination of media effects and the role of media in society.

Media Law and Ethics: Study of legal and ethical issues in media and communication, including defamation, privacy, copyright, and freedom of speech.

Principles of Marketing: Introduction to fundamental concepts and principles of marketing, including market segmentation, consumer behavior, branding, and advertising.

Business Communication: Development of effective written and oral communication skills for business settings, including professional correspondence, presentations, and interpersonal communication.

Media Management: Introduction to management principles and practices as applied to media organizations, including strategic planning, budgeting, and human resource management.

Media Research Methods: Introduction to research methods and techniques used in media and communication studies, including surveys, interviews, content analysis, and audience research.

Digital Media and Social Media Management: Exploration of digital media platforms, strategies for social media marketing, content creation, and community management.

Elective Courses (may include):

Broadcast Journalism: Study of principles and practices of broadcast journalism, including news writing, reporting, and production for television and radio.

Print Journalism: Study of principles and practices of print journalism, including news writing, editing, and layout design for newspapers and magazines.

Public Relations: Introduction to the theory and practice of public relations, including media relations, crisis communication, and strategic communication planning.

Advertising and Brand Management: Study of advertising principles, campaign development, brand management, and media planning and buying.

Digital Content Creation: Hands-on experience in creating digital content for various platforms, including video production, photography, graphic design, and multimedia storytelling.

Internship and Practical Training:

Many B.B.A. in Mass Communication programs include internships or practical training components, where students gain real-world experience working in media organizations, advertising agencies, public relations firms, or corporate communication departments.

Project Work:

Students may also be required to complete a final project or thesis, where they apply theoretical knowledge and practical skills to conduct research or develop a media-related project under the guidance of faculty members.

B.B.A. Mass communication Salary and Jobs

After completing the BBA in Mass Communication program, graduates can find employment opportunities in various fields such as advertising, journalism, public relations, media management, and digital media. Some of the job roles that graduates can opt for include Digital Marketing Manager, Public Relations Officer, News Reporter, Advertising Executive, Media Planner, and Social Media Manager. The average salary for a fresher in this field ranges from INR 2,00,000 to INR 5,00,000 per annum. However, the salary may vary

B.B.A. MASS COMMUNICATION or Bachelor of Business Administration in Mass Communication is an undergrad Mass Media and Communication course. The program controls its specialists on the abilities required to be an expert in news coverage and news revealing, promoting and PR, corporate correspondence, TV and film generation expressions, news composing, scriptwriting, radio expressions and altering and so forth. The program looks to instill the estimations of truth, objectivity and unprejudiced nature among the understudies so they play out their job as disseminators of learning and producers of supposition with no predisposition and preference. The term of the course is three years and it is vocation situating in nature. 

Occupation Types 

• Content Developer 
• Imaginative Visualizer 
• Manager 
• Occasion Planner 
• Media Marketing Professional 
• Media Planner and Scriptwriter 
• Correspondent 
• Picture taker