Pg diploma in event management and activation is a 1 year- long full- time autonomous, industry- based certificate program. The program is essentially about event- planning and organization. Spread over 1 academic year, the skill-based, practical curriculum trains enrolled students for the fast growing and constantly evolving event management industry. The course includes subjects such as Introduction to Event Management & Activation, Brand Management & Marketing, Communication & Presentation Skills, BTL & Experiential Marketing, Event Planning, Ideation & Costing, Creatives & Collaterals and Sponsorships.
Students are selected for admission to the course based on performance in the relevant entrance exam, academic profile and performance in interview. These entrance examinations are carried out by different universities. The average tuition fee charged in India for this course ranges between INR 1 to 5 Lacs.
Successful postgraduates of the course are lucratively hired in popular organizations such as Seven Shades Pvt. Ltd, The Times Group, Matrix Publicities & Media India (Pvt.) Ltd., WPP Company, Iopener, Fountainhead Promotions & Events Pvt. Ltd., Consumer Links Marketing Pvt. Ltd and Maximus MICE & Media Solutions Pvt. Ltd, among many others.