Post Graduate Diploma in Public Relations is a 1-year Diploma level program. Public relations is the way of a systematic communication that connects companies and organizations with the public. The Programme is divided in two semesters. The eligibility criteria is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. The admission to Post Graduate Diploma in Public Relations is based on merit. However, some colleges conduct their entrance exam followed by a personal interview and a group discussion round for the admission. This diploma program’s objective is to show the targets, policies, products, and services of a client to their audience in the right way.After completing the course, the students can opt for the roles such as Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.
Course Name | Post Graduate Diploma in Public Relations |
Course Type | Diploma |
Course Duration | One year |
Eligibility Criteria | Graduation |
Application Process | online and offline mode |
Admission Process | Merit or Entrance Exam Based |
Fee Strcuture | Updated Soon |
The Post Graduate Diploma in Public Relations course duration is one year.
A bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. Some universities might prefer graduation from Arts, Science, Commerce, and Mass communication. Those who are waiting for their final semester’s results can also apply for the course temporarily. The university will confirm the admission based on the graduation results.
The admission process for a Post Graduate Diploma in Public Relations typically involves several steps aimed at evaluating the candidate's academic background, skills, and suitability for the program. Firstly, candidates are required to fulfill the eligibility criteria set by the institution offering the program, which often includes possessing a bachelor's degree in a related field such as communication, journalism, marketing, or business administration. Some programs may also require candidates to have relevant work experience in the field. Once the eligibility criteria are met, candidates are usually required to submit an application form along with supporting documents such as academic transcripts, letters of recommendation, a statement of purpose, and sometimes a resume or CV detailing their relevant experience. After the initial screening of applications, shortlisted candidates may be invited for further evaluation, which could include written tests, interviews, or group discussions to assess their communication skills, analytical abilities, and knowledge of public relations principles and practices. Finally, admission decisions are made based on the overall performance of the candidates in the various stages of the selection process.
The selection process for a Post Graduate Diploma in Public Relations typically involves several steps designed to assess the candidates' qualifications, skills, and suitability for the program. Firstly, candidates are usually required to submit an application form along with relevant documents such as academic transcripts, letters of recommendation, and a statement of purpose outlining their interest in the field of public relations and their career goals. Following the initial screening of applications, shortlisted candidates may be invited to participate in an interview.
Introduction to Public Relations
Communication Theories
Media Relations
Media monitoring and analysis
Crisis communication management
Developing PR objectives and strategies
Role of social media in PR
Planning and organizing events
Ethical considerations in PR practice
Cultural considerations in international PR
Research methods and techniques
Networking and relationship-building skills
|
Job Types | Description |
Public Relations Specialist/Manager | Public relations specialists or managers are responsible for developing and implementing communication strategies to maintain a positive public image for their organization or clients. They handle media relations, write press releases, organize events, and manage crisis communication. |
Corporate Communications Manager | Corporate communications managers oversee internal and external communication for a corporation. They develop communication strategies to convey the company's messages to employees, shareholders, customers, and the general public. |
Digital PR Specialist/Social Media Manager | Digital PR specialists or social media managers focus on managing online presence and reputation through social media platforms, blogs, and other digital channels. They create engaging content, interact with followers, and monitor online conversations to maintain a positive brand image. |
Media Relations Specialist | Media relations specialists build and maintain relationships with journalists and media outlets. They pitch stories, arrange interviews, and manage media inquiries to secure positive media coverage for their organization or clients. |
Event Manager/Coordinator | Event managers or coordinators plan and execute promotional events, press conferences, product launches, and corporate meetings. They handle logistics, coordinate with vendors, and ensure that events run smoothly. |
Content Writer/Editor | Content writers or editors create written content for press releases, blog posts, articles, website copy, and social media posts. They ensure that the content aligns with the organization's messaging and brand voice. |
Marketing Communications Specialist | Marketing communications specialists develop and implement marketing campaigns that integrate public relations strategies. They collaborate with marketing teams to create cohesive messaging across various channels. |
Post Graduate Diploma in Public Relations is a diploma level course. It is the practice of managing the unfurl of information between an separate or an organization. It offered the professional knowledge and skills in communication which is relevant in commerce industry, corporate management, government institutions, non- profit agencies and academia. To enrolled candidates, the syllabus provide the study about basic principles of the profession, negotiating techniques, management skills, writing skills, planning campaigns and strategizing. It provide various job opportunities in various filed like as NGOs, government divisions and departments, academia and other department.
Job position in Post Graduate Diploma in Public Relations:
Post Graduate Diploma in Public Relations Employ Zone: