GOSSNER COLLEGE PhD in Business and Marketing Admission 2024-25, Application Form, Application Fees, Course & Fees Details

PhD in Marketing About

PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection. The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc. Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.

PhD in Marketing Highlights

PhD in Marketing Entrance Exam

Many universities and colleges require applicants to take standardized tests such as the GRE (Graduate Record Examination) or GMAT (Graduate Management Admission Test). Some universities may also require applicants to take a subject-specific test such as the Marketing Subject GRE.

PhD in Marketing Admission Process

PhD in Marketing Eligibility Criteria

The eligibility criteria for a PhD in Business Marketing program vary from institution to institution. However, typically, candidates must have a Master's degree in Business Administration (MBA), Marketing, or a related field, with a minimum GPA requirement. Some universities may also require relevant work experience or research experience.

PhD in Marketing Duration

A PhD in Business Marketing program usually takes four to five years to complete. However, the duration may vary depending on the institution and the research area.

PhD in Marketing Selection Criteria

The selection criteria for a PhD in Business Marketing program may include the candidate's academic qualifications, research experience, test scores, letters of recommendation, statement of purpose, and personal interview. Some universities may also consider other factors such as diversity and potential for contribution to the field.

PhD in Marketing How to Apply

The application process for a PhD in Business Marketing program typically involves the following steps:

 PhD in Marketing Application Process

The application form and process for a PhD in Business Marketing program vary depending on the institution. Typically, candidates can apply online or by mail, following the instructions provided by the university or college. Candidates need to submit transcripts, test scores, letters of recommendation, a statement of purpose, and other required materials. They also need to pay an application fee, which varies by institution.

PhD in Marketing Fee Structure

The application fee for a PhD in Business Marketing program varies by institution. It typically ranges from updated soon, but some universities may charge more.

PhD in Marketing Syllabus

Job Scope After Completed for PhD in Marketing

PhD in Marketing Career Opportunities

Graduates of a PhD in Business Marketing program can pursue a wide range of career opportunities in academia, research organizations, consulting firms, or the private sector. Some of the most popular job roles for PhD in Business Marketing graduates include:

• Professor or lecturer of marketing
• Marketing research analyst
• Brand manager
• Product manager
• Marketing consultant
• Marketing manager
• Consumer behavior analyst
• Marketing strategist
• Sales and marketing executive
• Entrepreneur

PhD in Marketing Top Colleges

Some of the top colleges for a PhD in Business Marketing program include:

1. Harvard Business School
2. Stanford Graduate School of Business
3. Kellogg School of Management at Northwestern University
4. Wharton School at the University of Pennsylvania
5. Sloan School of Management at Massachusetts Institute of Technology
6. Ross School of Business at the University of Michigan
7. Haas School of Business at the University of California, Berkeley
8. Booth School of Business at the University of Chicago
9. Tuck School of Business at Dartmouth College
10. Columbia Business School

PhD in Marketing Admission Procedure

• Application for the entrance exam 
•  Result declaration
• Entrance pass scholar calling for the interview and document verification
• Provisional registration for pre Ph.D. course work classes
• Coursework classes shall be attended as scheduled by University
• Course work examination
• Result declaration of coursework
• Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
• Departmental research committee meeting scheduled by University
• A registration letter shall be issued
• Research work started by scholar
• 6 progress reports shall be submitted
• Soft copy thesis submit
• plagiarism report check by the university
• Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
• After the consent of experts pre-submission, one set spiral binding shall be submitted
• After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be  submitted
• Viva shall be conducted as scheduled by University, Degree Awarded.

PhD in Marketing Documents Checklist

1.  Documents (10th onwards)
2. Aadhar Card/Pan Card, Caste Certificate
3. Migration Certificate (Original)
4. NOC (From Organization/ Institute/ University)
5. Affidavit (undertaking)
6. Guide Willing
7. Assignments
8. Synopsis (3 copies), Progress Report
9. Library No Dues
10. Lab Letter
11. Thesis Hard copy (Spiral binding)
12. No Dues, Thesis (6 hard copies)
13. Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
14. C.D Soft copies (Thesis & Synopsis)
15. Conference Certificate - 2
16. Research Papers -2 (with ISSN No.)
17. summary (page limit 20-30) -3 Copies 
18. Plagiarism Report Below 10%

FAQs About PhD in Marketing

Q.1 - What is the procedure for PhD Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - How will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other many facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.