Google Analytics is a web analytics tool provided by Google that records and reports website traffic as well as mobile app traffic and events. It is available as a platform under the Google Marketing Platform brand. Google Analytics is used to measure website activities such as session duration, pages per session, and bounce rate of visitors, as well as the source of traffic. It may be linked with Google Ads, allowing users to design and analyze online campaigns while measuring landing page quality and conversions. Google Analytics is a popular tool among businesses, helping them refine their marketing strategies. This software provides valuable insights into users' demographics, such as age, location, language, and preferences. This not only enhances the effectiveness of marketing efforts but also ensures a more personalised and engaging experience for users. It aids in various industries, including business, freelancer, and career advancement. GA provides daily visitor data, sales, leads, downloads, and contact messages. Additionally, obtaining a Google Analytics certificate makes one attractive to potential employers as a Google Analytics Certified Partner, ensuring you can help them become and remain certified.
Stream | Details |
Course | Diploma In Google Analytics |
Eligibility | 10+2 |
Duration | 3 Months |
Type | Diploma |
Mode | Year |
Admission Process | Entrance Exam and Merit Based |
Google Analytics Fundamentals: The exam may cover fundamental concepts related to Google Analytics, including terminology, basic features, and the purpose of different reports. Setting Up Google Analytics: Candidates may be tested on their understanding of how to set up Google Analytics accounts, tracking codes, and basic configurations for tracking website data. Data Analysis and Interpretation: Expect questions related to analyzing data in Google Analytics, interpreting reports, and drawing insights to make informed decisions. Advanced Features: Depending on the level of the diploma program, the exam may include questions on more advanced features of Google Analytics, such as goals, events, e-commerce tracking, and custom dimensions.
As of my last update in January 2022, eligibility criteria for a Diploma in Google Analytics may vary depending on the institution or organization offering the program. However, here are some general eligibility criteria that you might encounter Educational Background: Typically, candidates must have completed a high school diploma or equivalent qualification. Some institutions may also require candidates to have completed certain prerequisite courses or have relevant educational background in fields such as marketing, business, or information technology. Computer Literacy: Since Google Analytics is a digital analytics platform, candidates are often expected to have basic computer literacy skills, in
Eligibility Criteria for a Diploma in Google Analytics may vary depending on the institution or organization offering the program. However, here are some general eligibility criteria that you might encounter Educational Background: Typically, candidates must have completed a high school diploma or equivalent qualification. Some institutions may also require candidates to have completed certain prerequisite courses or have relevant educational background in fields such as marketing, business, or information technology. Computer Literacy: Since Google Analytics is a digital analytics platform, candidates are often expected to have basic computer literacy skills, including familiarity with internet usage, web browsers, and basic software applications.
To apply for a Diploma in Google Analytics program, you'll typically need to follow these steps Research Programs: Start by researching institutions, universities, or online learning platforms that offer Diploma programs in Google Analytics. Look for programs that are reputable and well-suited to your educational and career goals. Review Eligibility Criteria: Carefully review the eligibility criteria for the Diploma program. Ensure that you meet all the requirements regarding educational qualifications, language proficiency, work experience (if applicable), and any other prerequisites specified by the institution. btain Application Form: Once you've identified a program that aligns with your interests and qualifications, obtain the application form from the institution's website or admissions office. Some institutions may offer online application forms, while others may require you to download a PDF form or request one via email.
The selection process for a Diploma in Google Analytics program typically involves several stages designed to assess applicants' qualifications, skills, and suitability for the program. While the exact process may vary depending on the institution offering the program, here's a general outline of what the selection process might entail Application Review: The admissions committee will review all received applications to ensure that they meet the basic eligibility criteria and include all required documents. This may include academic transcripts, CV/resume, letters of recommendation, and a statement of purpose. Assessment of Qualifications: The admissions committee will assess applicants' qualifications, including their academic background, relevant work experience, and any certifications or training related to digital marketing, data analysis, or web analytics.
Unit 1 Introducing Google Analytics |
Lesson 1 Why digital analytics? |
Lesson 2 How Google Analytics works |
Lesson 3 Google Analytics setup |
Lesson 4 How to set up views with filters |
Unit 2 The Google Analytics Interface |
Lesson 1 Navigating Google Analytics |
Lesson 2 Understanding overview reports |
Lesson 3 Understanding full reports |
Lesson 4 How to share reports |
Lesson 5 How to set up dashboards and shortcuts |
Unit 3 Basic Reports |
Lesson 1 Audience reports |
Lesson 2 Acquisition reports |
Lesson 3 Behavior reports |
Unit 4 Basic Campaign and Conversion Tracking |
Lesson 1 How to measure Custom Campaigns |
Lesson 2 Tracking campaigns with the URL Builder |
Lesson 3 Use Goals to measure business objectives |
Lesson 4 How to measure Google Ads campaigns |
Lesson 5 Course review and next steps |