Certificate in Visual Merchandising is a short-term course designed to impart skills and knowledge in the area of visual merchandising. The Diploma in Visual Merchandising is a three-month to one-year postgraduate course in the rapidly growing field of retail merchandising. In which courses you will learn more about advertising, branding and retail merchandising in the field of sales marketing. Eligibility or minimum requirements to pursue this course are: 10+2 with 50% pass in any subject major from a recognized institution in India. To complete the Diploma in Visual Merchandising course, candidates can take it from any discipline. For admission, universities rarely require the completion of admission forms, entrance exams, or interviews. Many universities accept direct admission from applicants. Some of the top institutions offering Diploma in Visual Merchandising are NIT, Parle Academy, Parul University, JD Institute of Fashion Technology. The average cost of a visual merchandising course ranges from INR 45,000 to INR 100,000. Focus Visual merchandising is the art of presentation of products and services to consumers and customers in order to increase sales.
Duration | 3-month to 1-year |
Course Type | Diploma |
Examination Type | Semester and Annual wise Both |
Eligibility | 10+2 with above 50% from any of the recognized board of India |
Admission Process | Fill the form of the college and take a direct admission and some of the colleges conduct their own entrance exam and some of the colleges take admission based on 12th passing marks. |
Average Fees | INR 4,35,000 |
Average Starting Salary | INR 3 - 4 Lakhs |
Top Recruiting company | Big bazaar, Reliance Group, Shoppers Stop, Godrej and Boyce, Pantaloons, Aditya Birla Group, Provogue India Limited, V Marts, Lifestyle |
Job Positions | Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, Brand Manager. |
Course Specialization | Right Merchandise, Right Place, Right time, Right Quantities, Right Price |
Candidates who have completed their 10+2 from a recognized board are eligible to apply.
Most colleges and universities do not conduct an entrance exam for admission to the Certificate in Visual Merchandising program. However, some institutes may conduct a personal interview or group discussion to assess the candidate's communication and creativity skills.
Exam Name |
NIFT |
FDDI AIST |
The duration of the Certificate in Visual Merchandising program is six months to one year.
Candidates are selected based on their performance in the qualifying examination and the personal interview or group discussion (if conducted).
The application fee varies from college to college. Generally, it ranges from Rs. 500 to Rs. 2000.
The Certificate in Visual Merchandising program covers topics such as store design, window display, lighting techniques, visual merchandising concepts, color psychology, and branding.
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Job Profiles | Job Description |
Layout Designer | Layout Designer majority work on ensuring efficiency with better layout. They organize store equipment, introduce best practices and optimize operations to make things better and faster. |
Store Manager | Store Managers have a little more responsibility than Visual Merchandisers, as they are responsible for handling day-to-day tasks like stock management Etc. |
Visual Merchandiser | Visual Merchandiser, as the name suggests, is responsible for the effective delivery of the product to attract more customers. They organized the store element, introduced new internal marketing tactics, and overall ensured that the store looks appealing to both existing and potential customers. |
Brand Manager | Brand Managers are responsible for creating and maintaining the image and popularity of a brand. Although working as a Brand Manager with bigger companies requires higher education, diploma higher education diploma holders generally work with smaller Sellers only. |
Merchandising Consultant | Merchandising Consultants generally work with stores on the client to client basis and better sales performance. They are in high demand during festivals and important days like Diwali and Valentine’s days. |
The demand for visual merchandisers and store designers is increasing in the retail industry. Graduates of the Certificate in Visual Merchandising program can find employment in retail stores, shopping malls, fashion houses, and advertising agencies. They can also start their own visual merchandising and store design services.
Certificate in Visual Merchandising empowers possibility to find out about the significant field of present day times, which is retail marketing. The understudies get familiar with the specialty of presenting promoting which looks and feels pulled in to the client. The understudies figure out how to develop the business potential by viably showing the items which establish a long term connection on the current and potential clients.
The understudies are educated about subjects like the format of retail space, space task, item gathering, hues, lighting, components of a window show, visual correspondence and introduction strategies. Alongside finding out about the present patterns in marketing, the understudies comprehend that how might they dissect, recognize and adjust components that help in better marking.
Confirmation in Visual Merchandising course is a perfect blend of hypothetical and handy information, which makes understudies fit for enduring this focused and consistently evolving industry. In the cutting edge times, alongside the nature of an item, nature of conveyance of the item has likewise turned out to be significant. The organizations have understood this pattern and that is the reason there is an interest for Visual Merchandising specialists. With this recognition close by, the competitors can surely get some appealing task to give their profession a lift.
Profession Prospects