Mar Thoma Theological Seminary BA in Advertising And Brand Management Admission 2024-25, Check Marking Scheme, Check Sample Papers, News & Articles Details

B.A. Advertising and Brand Management Course About 

B.A (Advertising and Brand Management) or Bachelor of Arts in Advertising and Brand Management is an Under-Graduate Advertising course. The Advertising and Brand Management course primarily aims at imparting the candidates the basics of the advertising sale along with detailed aspects of brand management promotion. The Bachelor of Arts course contains subjects that deal with the manner by which candidates can understand how business institutes get the establishment to underway the different ways of achieving these measures.The Bachelor of Arts course in Advertising and Brand Management enables the candidates to have a proper balance of practical exposure and theoretical concepts. The Advertising and Brand Management course covers a deep analysis of several planning campaigns. Practicing strategies involving even management and sales promotion is an integral part of the course at the undergraduate level. The duration of the Bachelor of Arts course in Advertising and Brand Management is three years and provides many career opportunities to candidates after their successful passing.

Admission Process of B.A. in Advertising and Brand Management

The admission and selection process for a B.A. in Advertising and Brand Management program can vary depending on the university or institution offering the course. However, I can provide you with a general overview of what the process might entail:

Application Submission: Prospective students typically need to submit an application form either online or through mail, along with the required documents such as academic transcripts, letters of recommendation, a personal statement or essay, and any other specific requirements outlined by the institution.

Academic Requirements: Universities may have certain academic prerequisites for admission into the program. This could include a minimum GPA, completion of specific high school courses, and sometimes standardized test scores like the SAT or ACT.

Portfolio: Some institutions may require applicants to submit a portfolio showcasing their creative work, such as advertising campaigns, graphic design projects, writing samples, or any relevant creative endeavors. This helps the admissions committee assess the applicant's potential and creativity in the field.

Interview: Applicants may be required to attend an interview as part of the selection process. This could be in-person, over the phone, or via video conferencing. The interview allows the admissions committee to get to know the applicant better, understand their motivations for pursuing the program, and assess their communication skills and fit for the program.

Entrance Exam: Some universities may require applicants to take an entrance exam specifically designed for the program or related to the field of advertising and branding. This exam may test applicants' knowledge in areas such as marketing, advertising principles, branding concepts, and general aptitude.

Selection Criteria of B.A Advertising and Brand Management

Selection Criteria: The admissions committee evaluates each applicant based on various criteria, including academic performance, the strength of the application materials, relevant work experience or extracurricular activities, the quality of the portfolio (if required), performance in the interview, and overall fit for the program. Notification of Admission: Once the selection process is complete, applicants are notified of their admission status. Accepted students receive an offer letter detailing the terms of admission, including any conditions they must meet before enrolling in the program.

B.A (Advertising and Brand Management) Eligibility Criteria 

• Aspiring candidates must have qualified for their 10+2 examination or equivalent from a recognized Board.
• The students should have secured a minimum of 50% aggregate marks or equivalent CGPA at their Intermediate level. 

B.A (Advertising and Brand Management) Syllabus

Syllabus of Advertising and Brand Management as prescribed by various Universities and Colleges.

B.A (Advertising and Brand Management) Semester-I

• Marketing Research
• Marketing Introduction

B.A (Advertising and Brand Management) Semester-II

• Advertising and Marketing (Culture, Media and Film, Design, Management Science, Psychology, Sociology, or Art)

B.A (Advertising and Brand Management) Semester-III

• Advertising and Advertising Simulation
• Digital Marketing

B.A (Advertising and Brand Management) Semester-IV

• Consumer Behavior
• Marketing in Supply Chain
• B.A (Advertising and Brand Management) Semester-V
• Advertising Research
• Brand Strategy
• Strategic Marketing

B.A (Advertising and Brand Management) Semester-VI

• Integrated Communications
• Marketing related Project
• B.A (Advertising and Brand Management) Colleges
• IIS University - International College for Girls - ICG, Jaipur
• National Skill India Mission, Thiruvananthapuram

B.A (Advertising and Brand Management) Course Suitability

• The course is suitable for those who want to develop key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking.
• They should have creative practice, theory, and marketing, and a clear understanding of the integration of creative activities and marketing functions. 
• They also possess skills like an exciting mix of creative practice, theory and marketing, live briefs, team projects, and research identifying changing markets, trends, target audiences, and customer needs.

How is the B.A (Advertising and Brand Management) Course Beneficial?

BA in Advertising and Branding specialists can find work in a variety of commercial and public institutions such as banking, industries, and pesticides, among others. They may work as a Brand Manager, Marketing Manager, Teacher, assistants, or Instrument operators, among other things.The candidates earn career opportunities in an organization that relates to planning as well as managing several corporate and private-based campaigns. The organizations that relate to sales promotion also offer a career to the interested candidates. Students will be equipped with the necessary skills and knowledge to develop careers in the creative industries as account planners, creative managers, researchers, media planners/buyers, and copywriters. Some graduates may enter these industries from the agency side, others from the client side. These roles are highly regarded in business overall and not just in the creative industries.

B.A (Advertising and Brand Management) Employment Areas

• Educational Institutes
• Fashion Retail Outlets
• Fashion Designing Companies
• Garment Manufacturing Companies
• Online Brand Management Centres
• Shopping Malls

B.A (Advertising and Brand Management) Job Types

• Advertising Intern / Trainee
• Account Executive / Advertising Sales Executive
• Assistant Brand Manager / Advertising Brand Manager / Brand Manager
• Business Development Executive
• Key Account Manager
• Marketing Executive
• Advanced Course in B.A (Advertising and Brand Management)
• M.A (Advertising and Brand Management)