Indian Institute for Finance and Management MA in Advertising and Public Relation Admission 2024-25, Check Marking Scheme, Practice Papers, Admission Online Process

MA Advertising & Public Relation About

Advertising and Public Relations (PR) are two important fields that are crucial for the success of any business or organization. Here are some highlights of the Advertising and Public Relations program:Advertising and Public Relations is a postgraduate degree program that focuses on teaching students the skills needed to create effective marketing campaigns and manage public perception of a brand or organization. MA in Advertising and Public Relations is a postgraduate level course which is of 2 years. The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals. See Also: MA Courses Admission in MA Advertising & Public Relations Course is based on both merit and Entrance Examinations.The basic eligibility to pursue this course is BA in Advertising/Public Relations with a minimum aggregate of 50%-60% from any recognized university.The average fees varies from INR 50,000 to INR 5,00,000 per annum. Candidates upon completion of the masters program can get employed as Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. as per the interest and area chosen by them.

MA Advertising & Public Relations: Course Highlights

MA Advertising & Public Relations: Eligibility Criteria

• The eligibility criteria for MA Advertising & Public Relations aspirants is not complicated and is as follows. It must be noted that the eligibility criteria will differ from various institutes.
• Candidates must have cleared their Graduation in Advertising & Public Relations from any recognized University or Institution.
• The qualifying aggregate score required at Intermediate level is at least 50%-60% from any recognised college or institute.
• Candidates having a Diploma in the related field from a recognized university are eligible to apply for Lateral Entry admissions in various institutes.
• 5% moderation for the reserved category like SC/ST/OBC students.

MA Advertising & Public Relations: Admission Process

MA Advertising & Public Relations admissions are done through direct admission through quota.

Merit based Admission 

• Candidates who are willing to get admission in this stream can apply to MA Advertising & Public Relations colleges by both offline and online means.
• You can either reach the official website of the institute or can apply directly on the institution to fill the admission application form.
• Fill the application form required and upload all the necessary documents which are asked in the form.
• After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.

Why study MA Advertising & Public Relations?

• MA Advertising & Public Relations Course is helpful to know the newest techniques necessary to achieve the quick dynamic world of communications and the way governments use PR in period and in war as info.
• Students additionally learn sensible skills like writing news releases, organizing press conferences, making PR campaigns, and handling the media, responding to unhealthy news, inventive use of on-line and social media.
• Course teaches the scholars a way to manage the dissemination of data regarding people or organizations to the general public.
• If you're sensible at communication, have study writing and visual skills, and the artistic ability to push a product; then an Advertising and packaging course is the right option to be created.
• This course is apt for college students who have a satisfying temperament with wonderful communication skills and mind jam-packed with creative thinking to influence others.
• The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.

MA Advertising & Public Relations: Top Colleges

• Amity University, Noida
• Jain University, Bangalore
• Mahatma Jyoti Rao Phoole university, Jaipur
• Indian Institute of Arts and Design, New Delhi
• Makhanlal Chaturvedi national university of journalism and communication, Bhopal

MA Advertising & Public Relations: Tips to get Best College 

To get admission into a good college one needs to ensure that they have scored more than 90% at the Intermediate level. Apart from this, most of the institutes provide admission to this course on the basis of entrance examinations, hence preparing well for the entrance exam is a must to do a job for an aspirant to get admission in the best college.

MA Advertising & Public Relations: Syllabus

Semester I

• Science of human communication
• Mass communication process
• Origin and growth of indian media
• Media language structure, style and translation
• Basic computer application

Semester III

• Advanced advertising and brand management
• Tools and techniques of PR
• Consumer behaviour
• Introduction to marketing management
• Communication research

Semester II

• Principles and practices of public relations
• Principles and practices of management
• Advertising management
• Communication for development
• Multimedia and desktop publishing

Semester IV

• Mass media, ethics and laws
• Media planning
• Specialized copywriting
• Corporate and business communication
• Web advertising and e-PR

MA Advertising & Public Relation duration

• The duration of the program is generally 2 years, with 4 semesters.

MA Advertising & Public Relation Selection criteria

for admission to the Advertising and Public Relations program can vary between institutions. However, most institutions look for candidates who have good communication skills, creativity, and an interest in marketing and public relations. To apply for the Advertising and Public Relations program, you will need to fill out an application form, which can usually be found on the institution's website.

MA Advertising & Public Relation  fee 

• The fee for the Advertising and Public Relations program can vary depending on the institution. However, it generally ranges from INR 50,000 to INR 2,50,000 per year.

MA Advertising & Public Relation Career opportunities

for Advertising and Public Relations graduates are vast and can include roles such as advertising executives, marketing managers, public relations specialists, social media managers, event coordinators, and more.

Job Types 

• Record Manager 
• Open Relation Officer 
• Showcasing Executive 
• Frameworks Manager 
• Junior Consultant

Overall, Advertising and Public Relations is a challenging and rewarding field that can offer a wide range of career opportunities. If you are interested in pursuing this program, it is important to research different institutions to find the one that best suits your needs and career goals.

MA Advertising and Public Relations is a master level Mass Communication course. They pick up during the course that how to speak with news sources to advance the positive parts of the substance they speak to and relieve negative feelings about the association or person. Advertising and advertising graduate understudy's lean prescribed procedures to keep up the open's view of their customer's picture and drive business to accomplish hierarchical objectives. The educational program incorporates authoritative conduct, advertising, promoting correspondence and strategizing. Understudies can pick specialization by taking a shot at a live venture or make an introduction. Its term is two years and opens numerous occupations after its fulfillment. 

Eligibility:

• An applicant with a minimum of 50% in Graduation with the related subject (under 10+2+3 scheme) from a recognized University is exempted from the entrance test for admission.