PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. The coursework in a PhD in Marketing program typically includes advanced topics in marketing research, consumer behavior, marketing strategy, and quantitative research methods. In addition to coursework, students are also required to conduct original research in the form of a dissertation, which is a substantial piece of original research that makes a significant contribution to the field of marketing. To be eligible for a PhD in Marketing program, students typically need to have a master's degree in marketing or a related field. They may also need to have research experience, such as publications in academic journals or presentations at academic conferences. After completing a PhD in Marketing, graduates can pursue academic careers as professors or researchers in universities or research institutions. They can also work in the private sector as marketing consultants, research analysts, or marketing executives.
Course | PhD Marketing |
Full form | Doctor of Philosophy in Marketing |
Level | Doctorate Degree |
Duration | 3 Years |
Eligibility Criteria | Hold a Master’s degree in relevant discipline from a recognized university |
Admission Process | Merit based/Entrance exam |
Job Positions | Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc. |
Top Recruiting Areas | Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. |
The entrance exam for a PhD in Marketing program varies by institution, but typically includes a standardized test such as the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT). Some institutions may also require additional tests such as the Test of English as a Foreign Language (TOEFL) for international students.
Admission to a PhD in Marketing program is highly competitive and requires a strong academic record, research experience, and letters of recommendation. Students must typically hold a master's degree in marketing or a related field, and may need to submit a research proposal outlining their proposed dissertation topic.
The student must complete a Master’s degree or MPhil degree in Marketing.
He/she should get a minimum of 60% of the aggregate of marks from any recognized university.
Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course
The students also have to do well in the Personal Interview round.
A PhD in Marketing program typically takes four to five years to complete, although this can vary by institution and individual student progress.
Selection criteria for a PhD in Marketing program typically includes academic record, research experience, letters of recommendation, research proposal, and the results of standardized tests such as the GRE or GMAT.
The application form and process for a PhD in Marketing may vary from college to college. Generally, prospective students are required to submit an online application form along with supporting documents such as academic transcripts, letters of recommendation, a statement of purpose, and a research proposal. The application process may also involve an interview with the faculty.
The fee for a Ph.D. in Marketing may vary depending on the college, country, and other factors. Generally, the fee for a Ph.D. program is higher than that of a master's degree. However, some universities may offer scholarships, fellowships, or assistantships to support students financially.
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Job Profile | Job Description |
Teacher/Lecturer | The responsibilities of a Lecturer & Teacher includes, to developing curricula and delivering course material, to conducting research, fieldwork, and investigations, and writing up reports, to publishing research, delivering presentations, and networking with others in the field, to travelling to other universities or academic settings to participate in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. |
Marketing Manager | A Marketing Manager's responsibilities are to developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. |
New Product Manager | Product Manager job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraising new product ideas and/or product or packaging changes. |
Brand Manager | A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. |
Deputy Manager | A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. |
Some of the career opportunities for a Ph.D. in Marketing are:
Professor: Teach marketing courses in colleges and universities.
Researcher: Conduct research in marketing and publish papers in academic journals.
Consultant: Provide marketing expertise to organizations and businesses.
Marketing Manager: Develop and implement marketing strategies for organizations.
The top colleges for Ph.D. in Marketing may vary based on various factors such as location, program quality, faculty, and research facilities. Some of the top colleges for Ph.D. in Marketing in the US are:
Q.1 - What is the procedure for PhD Admission to the University?
ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.
Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?
ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.
Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?
ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.
Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?
ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.
Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?
ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.
Q.6 - How will be the pattern of RET?
ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).
Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?
ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.
Q.8 - How is the application fee paid?
ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.
Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?
ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.
Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?
ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.
Q.11 - Can I pay the yearly program/course fee in installments?
ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.
Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?
ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.
Q.13 - What other many facilities are provided to research scholars at the University Campus?
ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.