Indian Institute of Technology Kanpur BSc in Fashion Communication Admission 2024-25, Eligibility, Preparation, Check Marking Scheme

B.Sc. Fashion communication Overview

M.Sc. Fashion Communication is a postgraduate program that focuses on the communication aspects of the fashion industry. This program teaches students how to effectively communicate fashion ideas and trends to the public, and how to use various media channels to promote fashion products and brands. 

Fashion Communication is a discipline lying in the challenging intersection of creative expression and journalism aspect of fashion, detailing in creative writing, developing brand identities, and efficient way of communicating product/ brand ideas. The Fashion Communication course offered by JD Institute includes selections of a diverse range of topics ranging from Fashion Marketing, Fashion Photography, Visual Merchandising, Advertising, and Public Relations and various other relevant skills like theoretical, artistic, and reflective developments to fully prepare them for all their future endeavors.

Here are the highlights of B.Sc. Fashion Communication 

B.Sc. Fashion communication Duration

The program typically lasts for two years.

B.Sc. Fashion communication Eligibility Criteria

Some colleges and universities may require candidates to have a minimum percentage in their bachelor's degree. 

The candidate must have a graduation degree with at least 50% marks in aggregate. The qualification should be recognized by a renowned university. 

To be eligible for the M.Sc. in Fashion Communication degree program, the applicant should have an undergraduate degree in fashion, communications, or marketing. 

Some institutes have the age limit from 20-22 years whereas some other institutes have set the upper age limit as 35 years.

B.SC. Fashion communication Selection Criteria

The selection process typically involves an entrance exam followed by an interview. Some institutes may also consider the candidate's

performance in their undergraduate degree.

Educational Background: Candidates typically need a bachelor's degree or equivalent qualification in Fashion Design, Communication Studies, Journalism, Marketing, Public Relations, Visual Arts, or a related field from a recognized institution. 

Academic Performance: Institutions often consider the academic performance of applicants, including their undergraduate GPA or equivalent grades. 

Entrance Examination: Some universities conduct entrance exams to assess candidates' aptitude and subject knowledge.

Letters of Recommendation: Some programs may require candidates to submit letters of recommendation from professors, employers, or professionals familiar with the candidate's academic or work performance.

Statement of Purpose (SOP): Applicants may be required to submit a statement of purpose or personal statement outlining their academic background, career goals, motivations for pursuing an M.Sc. in Fashion Communication, and how the program aligns with their aspirations.

B.Sc. Fashion communication Entrance Exam

The entrance exam for M.Sc. Fashion Communication may vary depending on the institute. Some common topics covered in the entrance exam are general knowledge, current affairs, English language proficiency, and fashion-related questions.

B.Sc. Fashion communication How to Apply

Candidates can apply for the program through the institute's website or by submitting a physical application form. The application process may also involve paying an application fee.

Review the eligibility criteria for each program to ensure you meet the requirements. Eligibility criteria usually include holding a bachelor's degree or equivalent qualification in Fashion Communication, Communication Studies, Journalism, Marketing, Public Relations, Visual Arts, or a related field from a recognized institution. Make sure you meet any specific prerequisites or academic backgrounds required by the program.

Visit the website of the institution offering the M.Sc. in Fashion Communication program or contact the admissions office to obtain the application forms. Many institutions provide online application forms that you can download from their website. Alternatively, you may be able to request application forms by mail or pick them up in person from the admissions office.

B.Sc. Fashion communication Fee

The fee for the program varies depending on the institute. However, the average fee ranges from Rs. 1 lakh to Rs. 5 lakhs per year.

B.Sc. Fashion communication Syllabus

The syllabus for M.Sc. Fashion Communication may vary depending on the institute. However, some common topics covered in the program are fashion journalism, fashion photography, fashion marketing, fashion merchandising, public relations, and event management.

Fashion Journalism and Writing:

Principles of fashion journalism.

Writing for different platforms: print, digital, social media, and multimedia.

Fashion reporting, criticism, and feature writing.

Editorial planning and content creation.

Visual Communication in Fashion:

Visual storytelling techniques.

Photography and image editing.

Graphic design for fashion communication.

Layout and design principles for fashion publications.

Digital and Social Media Marketing:

Digital marketing strategies for fashion brands.

Social media platforms and their role in fashion communication.

Influencer marketing and brand partnerships.

Analytics and performance measurement.

Fashion Advertising and Public Relations:

Advertising strategies and campaigns in the fashion industry.

Public relations principles and practices.

Event management and fashion show production.

Crisis communication and reputation management.

B.Sc. Fashion communication Career Opportunities

Graduates of the program can find employment in various sectors of the fashion industry such as fashion media, fashion magazines, fashion shows, fashion events, fashion brands, and fashion e-commerce companies. 

B.Sc. Fashion Communication Job Scope

• Fashion Editor   
• Fashion Journalist
• Fashion Stylist   
• Feature Editor
• Promotion and Merchandising Officer
• Sales Executive
• Teacher & Lecturer
• Area Operations Manager
• Fashion Advertiser
• Fashion Assistant           
• Fashion Consultant
• Fashion Consultant
• Fashion Designer

B.Sc. Fashion communication Salary 

The salary of a fashion communication professional may vary depending on the industry, job profile, and experience. However, the average starting salary ranges from Rs. 3 lakhs to Rs. 6 lakhs per annum.

Overall, M.Sc. Fashion Communication is a great option for students who want to pursue a career in the fashion industry and have an interest in the communication aspects of fashion.

M.Sc. Fashion Communication is an master level Fashion and Interior Design course. Duration of this course is 2-year long and its syllabus is divided into 4-semesters, and provide on part-time basis various institutes. It is the area of mass communication. It is used to communicate with masses or with a consumer by means of promotions, videos, advertisement, films, print etc. It is a new area that has opened in the fashion industry. Duration of this course is 2 years and it is career orienting in nature that opens many job option for the candidates in various fields. It offers tremendous possibilities for a designer, who work on brands, strategies, portfolios etc. 

B.Sc. Fashion Communication Working Areas

• Logistics Departments
• News and Media
• Shopping Malls
• Colleges & Universities
• Fashion Industry