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Indian Institute of Commerce and - IIC, Lucknow

Indian Institute of Commerce and MBA in Marketing Admission 2024, Ranking, Mock Tests, Merit List

Lucknow, Uttar Pradesh
Estd
Private College
Govt of Uttar Pradesh
34

MBA in Marketing Course Full Detail 2024

Overview

Students who are talkative, extroverts, make friends easily and have the power to captivate others through their words MBA in Marketing is best for them. You can get a chance to explore several opportunities in promotions, advertisements, entertainment, media, sales or other applied management fields, no matter what your basic interest is because Marketing department is an important department in every field and company.

Job Types

Pay Packages Offered for MBA in Marketing

Marketing Executive - Rs. 2,89,189-10,90,000
Marketing Director - Rs. 10,00,000-16,70,000
Brand Manage - Rs. 15,00,000-50,00,000

Top Recruiters in MBA Marketing

Master of Business Administration in Marketing

STREAM
Management

DURATION
2 Years

COURSE MODE
Semester

COURSE TYPE
Master Degree Courses

ELIGIBILITY
Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks.

ADMISSION 2024

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MBA in Marketing: Subjects of Study (Syllabus)

Paper Code	Subjects of Study
1	Human Resource Management
2	Business Communication
3	Information Technology Management
4	Organization Effectiveness & Change
5	Management Science
6	Economic Environment of Business
7	Financial Management
8	Management Accounting
9	Production & Operations Management
10	Marketing Research
11	Management of Information System
12	Business Ethics & Corporate Social Responsibility
13	Strategic Analysis
14	Legal Environment of Business
15	Project Study
16	Strategic Management
17	International Business Environment
18	Fundamentals of Management
19	Organizational Behaviour
20	Principles of Marketing Management
21	Accounting for Marketing Managers
22	Information Technology for Managers
23	Statistical Methods for Business Decisions
24	Retail Marketing
25	Consumer Behaviour
26	Personality Development
27	Indian Ethos and Values or Environmental Science
28	E-Business Fundamentals
29	Quantitative Techniques
30	Advertising and Sales Promotion
31	Sales and Distribution Management
32	International Marketing
33	Entrepreneurship or Managerial Economics
34	Summer Internship Project
35	Supply Chain Management
36	Customer Relationship Management
37	Digital Marketing
38	Corporate Communication
39	Strategic Product Management
40	Principles of Public Relations
41	Marketing Strategies
42	Marketing Laws
43	Service Marketing
44	Business Marketing
45	Strategic Brand Management
46	Advance IT Tools or Information System and Applications
47	Major Research Project or Case-Based Industrial Analysis Project
48	Comprehensive Viva Voce
49	Direct and Event Marketing
50	Rural Marketing
51	Marketing Decisions
52	Contemporary Marketing Management
53	Marketing Audit
54	Emerging Marketing Concepts
55	Marketing for Non-Profit Organization
56	Retail Buying Techniques