Amity School of Fashion Technology PhD in Marketing Admission 2024-25, Check Eligibility, Course-Wise Median Packages, FAQs

PhD Marketing,Highlights, Entrance Exam, admission, Eligibility, Duration, Selection Criteria, How to Apply, Application Form, Application Process, fee, Syllabus,Salary and Jobs,career opportunities

A PhD in Marketing is an advanced degree program designed for students who wish to specialize in the field of marketing research, strategy, and analysis. This program typically requires students to complete advanced coursework in marketing theory, research methods, and statistics, as well as to conduct original research in a specific area of marketing.

The program is typically 4-6 years long and requires a significant amount of independent research and study. PhD students in Marketing usually take courses in consumer behavior, marketing management, research methods, and data analysis. They also conduct research on topics such as consumer decision-making, branding, digital marketing, and market segmentation.

PhD students in Marketing are also expected to publish their research in peer-reviewed journals, attend conferences, and present their findings to academic and industry audiences. Graduates of PhD programs in Marketing typically pursue careers in academia as professors or researchers, or in the private sector as marketing executives, consultants, or market researchers.

PhD Marketing,highlights

Here are some highlights of a PhD in Marketing:

Advanced coursework: A PhD in Marketing program typically involves advanced coursework that builds on the foundational concepts and theories of marketing. Students learn advanced research methods, statistical analysis techniques, and advanced marketing theory.

Original research: PhD students in Marketing are expected to conduct original research and contribute to the body of knowledge in the field. This research can take the form of academic papers, case studies, or even new marketing strategies.

Collaboration opportunities: PhD students often have opportunities to collaborate with other researchers in the field. They may work with faculty members on research projects or collaborate with industry partners on real-world marketing problems.

Networking opportunities: PhD programs in Marketing offer students opportunities to network with other researchers, academics, and industry professionals. This can help students build valuable connections and pave the way for future career opportunities.

Career prospects: Graduates of PhD programs in Marketing have a wide range of career prospects. They may pursue academic careers as professors, researchers, or post-doctoral fellows. Alternatively, they may work in the private sector as marketing executives, consultants, or market researchers.

Overall, a PhD in Marketing offers students an opportunity to become experts in the field of marketing and to make significant contributions to the advancement of marketing knowledge.

Here is some information about the entrance exam, admission, eligibility, duration, selection criteria, and application process for a PhD in Marketing program:

PhD Marketing Entrance Exam:

Many universities require applicants to take a graduate-level entrance exam, such as the GRE or GMAT. However, some universities may waive this requirement if the applicant meets certain academic criteria.

PhD Marketing Admission:

Admission to a PhD in Marketing program is highly competitive. Applicants typically need to have a bachelor's and/or master's degree in a related field and have demonstrated research potential through prior academic work, research papers, or other accomplishments.

PhD Marketing Eligibility:

In addition to having a bachelor's or master's degree, applicants must meet other eligibility requirements, such as having a minimum GPA or certain prerequisite coursework. Requirements may vary by institution, so it's important to check the specific requirements of each program.

PhD Marketing Duration:

The program typically takes 4-6 years to complete, although the exact length may vary depending on the institution and the student's research progress.

PhD Marketing Selection Criteria:

Admission decisions are typically based on a combination of factors, including academic performance, research potential, letters of recommendation, entrance exam scores (if required), and fit with the program's research interests and goals.

PhD Marketing How to Apply:

Applicants typically need to submit an application, transcripts, letters of recommendation, a statement of purpose, and a writing sample (such as a research paper). Some programs may also require entrance exam scores, a CV/resume, and/or an interview. The application process varies by institution, so it's important to check the specific requirements and deadlines for each program.

Here is some more information about the application form, application process, fee, syllabus, salary and jobs, and career opportunities for a PhD in Marketing program:

PhD Marketing Application Form:

The application form for a PhD in Marketing program can typically be found on the institution's website. Applicants will need to create an account, provide personal information, and upload required documents.

PhD Marketing Application Process:

The application process typically involves submitting transcripts, letters of recommendation, a statement of purpose, a writing sample, and other required documents. Some programs may require an entrance exam or an interview. Applicants should carefully review the application requirements for each program they are applying to and make sure to meet all deadlines.

PhD Marketing Fee:

The application fee for a PhD in Marketing program varies by institution. Applicants should check the application fee for each program they are applying to.

PhD Marketing Syllabus:

The syllabus for a PhD in Marketing program varies by institution. However, some common courses include marketing theory and research, consumer behavior, marketing management, research methods, statistics, and econometrics.

PhD Marketing Salary and Jobs:

Graduates of a PhD in Marketing program can pursue a variety of careers in academia or the private sector. In academia, graduates may work as professors, researchers, or post-doctoral fellows. In the private sector, they may work as marketing executives, consultants, or market researchers. Salaries for PhDs in Marketing vary depending on the type of job and location, but according to Payscale, the average salary for a Marketing Professor is around $98,000 per year in the US.

PhD Marketing Career Opportunities:

A PhD in Marketing can open up a variety of career opportunities in academia and the private sector. In academia, graduates may work as professors or researchers at universities or research institutions. In the private sector, they may work in marketing research, product development, brand management, or consulting. Additionally, some graduates may pursue entrepreneurial opportunities by starting their own businesses.

Ph.D. (Marketing) is a doctoral level course. The duration of this course is generally three year and its syllabus is divide in six semesters. Through this doctoral program candidates can make career in research. In this course candidates learn consumer behaviour (mainly psychology based) and quantitative modelling (based on economics) and statistical theories. Successful candidates can join as a Marketing executive, marketing manager or product manager.  For this candidates must be very hard working and must posses the capacity of independent study and thought. The Ph.D. course involves economics, operations research, sociology, statistics and psychology. Aera of course centered on Econometrics, Psychometrics, Statistics and management, Modeling, Quantitative marketing methods and Branding strategies. Various college and university offered the Ph.D. in Marketing course. After passing this course student have various job opportunities in various fields. 

Ph.D. (Marketing) Admission Process:

Admission to the Ph.D. program shall be based on the students marks obtained in the entrance test conducted by the respective department or school of the particular university or institute. Those candidates who have complete GATE/NET/SET/ M.Phil/JRF Examination in the pertinent subject of the apex bodies as CSIR/UGC/ICAR/ICMR/DBT will be exempted from the Entrance Test. While giving the exemption, the Departmental Committee of the institute may consider research work/earlier Ph.D./experience done by the student. If a student already holds a Doctors degree in a relevant subject from a UGC Approved University or Institute, he/she may be exempted from entrance exam and pre Ph.D. coursework. After clearing the both steps the student will be eligible to pay course fee or registration fee. Only the predetermined number of candidates may be admitted to Ph.D. programme.

Ph.D. (Marketing) Job Profile:

• Internet Marketing Manager
• Deputy Manager
• Marketing Manager
• Resident Marketing Executive
• Marketing Executive
• New Product Manager
• Market Research Analyst
• Brand Manager

PH.D. ADMISSION PROCEDURE

1. Application for the entrance exam 
2.  Result declaration
3. Entrance pass scholar calling for the interview and document verification
4. Provisional registration for pre Ph.D. course work classes
5. Coursework classes shall be attended as scheduled by University
6. Course work examination
7. Result declaration of coursework
8. Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
9. Departmental research committee meeting scheduled by University
10. A registration letter shall be issued
11. Research work started by scholar
12. 6 progress reports shall be submitted
13. Soft copy thesis submit
14. plagiarism report check by the university
15. Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
16. After the consent of experts pre-submission, one set spiral binding shall be submitted
17. After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be  submitted
18. Viva shall be conducted as scheduled by University, Degree Awarded.

DOCUMENTS CHECKLIST

1.  Documents (10th onwards)
2. Aadhar Card/Pan Card, Caste Certificate
3. Migration Certificate (Original)
4. NOC (From Organization/ Institute/ University)
5. Affidavit (undertaking)
6. Guide Willing
7. Assignments
8. Synopsis (3 copies), Progress Report
9. Library No Dues
10. Lab Letter
11. Thesis Hard copy (Spiral binding)
12. No Dues, Thesis (6 hard copies)
13. Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
14. C.D Soft copies (Thesis & Synopsis)
15. Conference Certificate - 2
16. Research Papers -2 (with ISSN No.)
17. summary (page limit 20-30) -3 Copies 
18. Plagiarism Report Below 10%

FAQs About Ph.D. Program 

Q.1 - What is the procedure for Ph.D.? Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - How will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other many facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.