Amity School of Fashion Technology BDesign in Strategic Design and Management Admission 2024-25, Check Eligibility, Course-Wise Median Packages, FAQs

B.des. Strategic Design And Management Overview

B.Des. Strategic Design And Management is an undergraduate program that focuses on the integration of design thinking and business strategy. This program aims to prepare students to become strategic designers who can create innovative solutions for business challenges. Here are some of the highlights of the program. The Strategic Design Management discipline at NID focuses on fostering creativity, innovation and foresight that empowers leaders and decision-makers to take meaningful decisions to address business, organisational and global challenges. Strategic design refers to the professional field in which designers use their principles, tools and methods to influence strategic decisions that have a long-term impact on organisations, communities and the eco-system at large. The discipline focuses on redefining and redesigning management processes, strategies and leadership paradigms through strategic design interventions. The discipline seeks to innovatively apply creative, integrative, systemic, synergetic and human-centric approaches to business, organizational and management processes to make them more efficient and effective. The discipline offers courses that are designed to provide a hands-on learning experience to students to empower them to create contextual solutions to real-time challenges.

B.Des. Strategic Design And Management Highlights 

B.Des. Strategic Design And Management Entrance Exam

Some institutes may conduct an entrance exam for admission to the B.Des. Strategic Design And Management program.

Design Aptitude Test (DAT): Some institutions may require applicants to take a design aptitude test, such as the DAT, which evaluates their creative and analytical skills, visual perception, problem-solving abilities, and design aptitude. The content and format of the DAT may vary depending on the institution.

Common Entrance Examination for Design (CEED): CEED is a national-level entrance exam conducted by the Indian Institute of Technology (IIT) for admission to postgraduate programs in design. While CEED is primarily for postgraduate studies, some institutions may also accept CEED scores for admission to undergraduate design programs.

B.Des. Strategic Design And Management Admission Process

Admission to the program is usually based on the candidate's performance in the entrance exam, followed by a personal interview.

Educational Background: Most programs require applicants to have completed their secondary education or its equivalent (such as high school diploma or GED).

Entrance Examination: Some institutions may require applicants to take a design aptitude test or submit scores from standardized tests such as CEED, NID Entrance Exam, UCEED, or others. Check which exams are accepted by the institution and review the exam dates and registration deadlines.

Portfolio: Prepare a portfolio showcasing your creative work, including sketches, illustrations, design projects, and any other relevant materials. Follow the portfolio guidelines provided by the institution.

Letters of Recommendation: Obtain letters of recommendation from teachers, mentors, or professionals who can attest to your skills, creativity, and potential for success in the program.

Personal Statement: Write a personal statement or essay expressing your interest in strategic design and management, your background, relevant experiences, and career goals. Tailor your statement to highlight why you're a suitable candidate for the program.

B.Des. Strategic Design And Management Eligibility Criteria

Candidates must have completed their 10+2 or equivalent from a recognized board with a minimum of 50% marks.

Typically, candidates must have completed their secondary education or its equivalent (such as high school diploma or GED). Some institutions may have specific subject prerequisites or minimum academic requirements, so it's essential to check the details provided by the institution.

Many B.Des. programs require applicants to take a design aptitude test or submit scores from standardized tests such as CEED (Common Entrance Examination for Design), NID (National Institute of Design) Entrance Exam, UCEED (Undergraduate Common Entrance Examination for Design), or others. Check which entrance exams are accepted by the institution and review the exam dates and registration deadlines.

Some institutions may require applicants to submit a portfolio showcasing their creative work, including sketches, illustrations, design projects, and any other relevant materials. The portfolio allows admissions committees to assess candidates' creativity, design skills, and potential for success in the program.

Applicants may be asked to submit letters of recommendation from teachers, mentors, or professionals who can attest to their skills, creativity, and potential for success in the program.

B.Des. Strategic Design And Management Duration

The duration of the program is typically four years.

B.Des. Strategic Design And Management Selection Criteria

The selection criteria for admission to the program may vary from institute to institute. However, the most common criteria include entrance exam scores, academic record, and personal interview. Academic Background: Admissions committees typically review applicants' academic transcripts to ensure they meet the minimum educational requirements for the program. 

Academic Background: Admissions committees typically review applicants' academic transcripts to ensure they meet the minimum educational requirements for the program. 

Portfolio: A strong portfolio showcasing the applicant's creative work, including sketches, illustrations, design projects, and any other relevant materials, is often a crucial component of the selection process. Admissions committees assess the quality of design work, creativity, technical skills, and potential for success in the program through the portfolio.

Letters of Recommendation: Strong letters of recommendation from teachers, mentors, or professionals who can attest to the applicant's skills, creativity, and potential for success in the program can provide valuable insights into the applicant's qualifications.

B.Des. Strategic Design And Management How to Apply

Candidates can apply for the program by filling out the application form available on the institute's website.

Start by researching universities or colleges that offer B.Des. programs in Strategic Design and Management. Look for institutions known for their strong design programs and curriculum aligned with your interests and career goals.

Visit the website of each institution you're interested in or contact their admissions office to review the specific admission requirements for the B.Des. program. Typical requirements may include

ce Examination: Some institutions may require applicants to take a design aptitude test or submit scores from standardized tests such as CEED (Common Entrance Examination for Design), NID (National Institute of Design) Entrance Exam, UCEED (Undergraduate Common Entrance Examination for Design), or others. Check which entrance exams are accepted by the institution and review the exam dates and registration deadlines.

Portfolio: Some institutions may require applicants to submit a portfolio showcasing their creative work, including sketches, illustrations, design projects, and any other relevant materials. Follow the portfolio guidelines provided by the institution.

B.Des. Strategic Design And Management Application Form

The application form usually includes personal details, academic records, and other relevant information.

Gather all required application materials, including transcripts, entrance exam scores, portfolio pieces, letters of recommendation, personal statement, and any other documents specified by the institution.

B.Des. Strategic Design And Management Application Process

After submitting the application form, candidates may have to pay an application fee and attend a personal interview.

Fill out the application form provided by the institution. This may be available online through the institution's website or a centralized application portal.

B.Des. Strategic Design And Management Fee

The fee for the program may vary from institute to institute. However, the average fee is around Rs. 5-8 lakhs per annum.

Some institutions may require an application fee to process your application. Make sure to pay the fee by the specified deadline.

B.Des. Strategic Design And Management Syllabus

The syllabus for the B.Des. Strategic Design And Management program includes design thinking, business strategy, marketing, branding, research methods, and entrepreneurship, among others.

Foundation Courses:

• Design Fundamentals
• Drawing and Illustration
• Color Theory
• Design History and Theory
• Visual Communication

Core Courses:

• Strategic Design Thinking
• Design Management
• Design Research Methods
• Innovation and Creativity
• Design Strategy
• Business Fundamentals for Designers
• Design Thinking in Marketing and Branding
• Design Economics and Finance
• Design Leadership and Entrepreneurship

Design Studios and Projects:

• Strategic Design Studio Projects
• Design Management Projects
• Design Strategy Projects
• Branding and Marketing Projects
• Design Innovation Projects
• Design Entrepreneurship Projects

Elective Courses:

• Trend Forecasting and Analysis
• Design for Sustainability
• Service Design
• User Experience (UX) Design
• Design Ethics and Social Responsibility
• Design for Global Markets
• Design for Social Innovation
• Design Thinking in Product Development

B.Des. Strategic Design And Management Salary and Jobs:

Graduates of the B.Des. Strategic Design And Management program can work in various industries such as design consultancy, advertising, marketing, and branding. The average salary for a fresh graduate is around Rs. 4-6 lakhs per annum. However, the salary can vary depending on the industry and the job role.

Design Strategist/Strategic Designer

Brand Strategist/Brand Manager

Innovation Manager/Innovation Strategist

Marketing Manager/Director

Design Researcher/User Experience (UX) Researcher

Entrepreneur/Startup Founder

Design Consultant/Consulting Analyst

B.Des. Strategic Design And Management Career Opportunities

Some of the career opportunities available to graduates of the B.Des. Strategic Design And Management program include design strategist, marketing manager, brand manager, innovation consultant, and entrepreneur, among others.

Overall, the B.Des. Strategic Design And Management program is a great choice for students who are interested in design thinking and business strategy. The program offers a unique blend of design and management skills that can help students become innovative problem solvers and leaders in their respective industries.