Ph.D. Admissions

Ph.D. Entrance Test

»
Top College in Gautam Buddha Nagar
»
Amity School of Fashion Technology - ASFT

Amity School of Fashion Technology MA in Advertising and Public Relations Admission 2024-25, Check Eligibility, Course-Wise Median Packages, FAQs

Gautam Buddha Nagar,Uttar Pradesh
Estd
Private College
DEB
59

MA in Advertising and Public Relations Course Full Detail 2024-25

Overview

MA Advertising & PR About

MA Advertising & PR (Master of Arts in Advertising & Public Relations) is a postgraduate program that focuses on training students in the fields of advertising and public relations. The program is designed to equip students with the necessary skills to create and manage effective communication strategies for various organizations.MA in Advertising and Public Relations is a postgraduate level course which is of 2 years. The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.Admission in MA Advertising & Public Relations Course is based on both merit and Entrance Examinations.The basic eligibility to pursue this course is BA in Advertising/Public Relations with a minimum aggregate of 50%-60% from any recognized university.The average fees varies from INR 50,000 to INR 5,00,000 per annum.

MA Advertising & PR Highlights

Course Level	Masters
Full-Form	Masters of Arts (Advertising & Public Relations)
Course Duration	2 years
Examination type	Semester System (Offline)
Eligibility Criteria	Passed graduation with a minimum aggregate score of 50%-60% from any recognised university
Admission Process	Entrance exam and Counseling
Course Fee	INR 2 Lakhs- INR 9 Lakhs
Average Salary	INR 3 Lakhs- INR 10 Lakhs
Top Recruiting Companies	Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc.
Job Positions	Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc.

MA Advertising & PR Eligibility Criteria

The eligibility criteria for MA Advertising & Public Relations aspirants is not complicated and is as follows. It must be noted that the eligibility criteria will differ from various institutes.

Candidates must have cleared their Graduation in Advertising & Public Relations from any recognized University or Institution.
The qualifying aggregate score required at Intermediate level is at least 50%-60% from any recognised college or institute.
Candidates having a Diploma in the related field from a recognized university are eligible to apply for Lateral Entry admissions in various institutes.
5% moderation for the reserved category like SC/ST/OBC students.

MA Advertising & PR Entrance Exam

Some universities may require candidates to appear for an entrance exam to gain admission to the program.
The exam may test candidates' knowledge of communication, marketing, and media management.

MA Advertising & PR Admission Process

MA Advertising & Public Relations admissions are done through direct admission through quota.

Merit based Admission

Candidates who are willing to get admission in this stream can apply to MA Advertising & Public Relations colleges by both offline and online means.
You can either reach the official website of the institute or can apply directly on the institution to fill the admission application form.
Fill the application form required and upload all the necessary documents which are asked in the form.
After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.

MA Advertising & PR Selection Criteria

The selection criteria vary from university to university.
Some universities may conduct a personal interview to assess candidates' communication skills and their suitability for the program.

MA Advertising & PR How to Apply

Candidates can apply for the program online or offline, depending on the university's application process. Candidates must fill in the application form and submit it along with the required documents.

Research Programs: Start by researching universities or institutions that offer M.A. programs in Advertising & PR. Look for accredited institutions known for their strong programs, faculty expertise, industry connections, and career opportunities in advertising and public relations.

Check Eligibility Criteria: Review the eligibility criteria for each program you're interested in. Ensure that you meet the educational qualifications, language proficiency requirements (if applicable), and any other criteria specified by the institution.

Prepare Application Materials:

Application Form: Complete the application form provided by the institution. This form may be available online through the institution's website or may need to be downloaded and submitted via mail or email.
Educational Transcripts: Request official transcripts of your undergraduate degree and any other relevant academic qualifications.
Entrance Exam Scores (if required): Some institutions may require applicants to submit scores from standardized entrance exams such as the GRE or GMAT. Check whether the program you're applying to has any entrance exam requirements.
Language Proficiency Scores (if applicable): If the medium of instruction is not your native language, you may need to demonstrate proficiency in English or another required language through standardized tests such as the TOEFL or IELTS.
Letters of Recommendation: Arrange for letters of recommendation to be sent directly to the institution from professors, employers, or other individuals who can assess your academic abilities, professional experience, and suitability for graduate study in Advertising & PR.
Statement of Purpose: Write a compelling statement of purpose outlining your academic background, career goals, interest in advertising and PR, and reasons for pursuing the M.A. program. Explain how the program aligns with your aspirations and how you plan to contribute to the field.
Resume/CV: Prepare a current resume or curriculum vitae highlighting your educational background, work experience, internships, relevant skills, awards, and achievements.
Portfolio (if applicable): If you have a portfolio showcasing your work in advertising, PR campaigns, writing, design, or related areas, include it as part of your application.
Application Fee: Some institutions may require an application fee to process your application. Be sure to check the amount and payment method.

Submit Application: Compile all required application materials and submit them to the admissions office of the institution by the specified deadline. Follow any instructions provided regarding submission methods (online, mail, email) and ensure that all materials are complete and accurate.

Track Application Status: After submitting your application, you may be able to track its status online or through communication from the admissions office. Keep an eye on your email for updates or requests for additional information.

Wait for Admission Decision: After completing the application process, wait for the institution to notify you of their admission decision. This process may take several weeks, so be patient during this time.

Acceptance and Enrollment: If offered admission, carefully review the terms of the offer and any accompanying materials. Follow the instructions provided by the institution to accept the offer and complete the enrollment process, including any required deposits or forms.

Orientation and Registration: Once enrolled, attend any orientation sessions or registration events offered by the institution to familiarize yourself with campus resources, meet faculty and fellow students, and register for courses.

MA Advertising & PR Fee

The fee for the program varies from university to university.
The fee typically includes tuition fees, examination fees, and other miscellaneous fees.

Syllabus of MA Advertising & PR

The syllabus for the program typically includes the following topics:

Semester I

Science of human communication

Mass communication process

Origin and growth of indian media

Media language structure, style and translation

Basic computer application

Semester II

Principles and practices of public relations

Principles and practices of management

Advertising management

Communication for development

Multimedia and desktop publishing

Semester III

Advanced advertising and brand management

Tools and techniques of PR

Consumer behaviour

Introduction to marketing management

Communication research

Semester IV

Mass media, ethics and laws

Media planning

Specialized copywriting

Corporate and business communication

Web advertising and e-PR

MA Advertising & PR Jobs Role After Completed

MA Advertising & PR Career Opportunities

M.A. Advertising and Public Relations or Master of Arts in Advertising and Public Relations is a postgraduate Mass Communication course. They master during the course that how to speak with news sources to advance the positive parts of the substance they speak to and moderate negative conclusions about the association or person. Advertising and advertising graduate understudy's lean accepted procedures to keep up the open's impression of their customer's picture and drive business to accomplish authoritative objectives. The educational plan incorporates hierarchical conduct, advertising, promoting correspondence and strategizing. Understudies can decide on specialization by chipping away at a live venture or make an introduction. Its span is two years and opens numerous employments after its completion.

Eligibility

Bachelor Degree with least 45% checks in total (40% if there should be an occurrence of SC/ST applicant) or some other proportional capability.
A portion of the very presumed colleges and organizations lead selection test to get admission to the degree course.

Job Types

Record Manager
Open Relation Officer
Advertising Executive
Frameworks Manager
Junior Consultant

Master of Arts in Advertising and Public Relations

STREAM
Arts

DURATION
2 Years

COURSE MODE
Semester

COURSE TYPE
Master Degree Courses

ELIGIBILITY
Bachelor's degree in a Related Subject with a minimum of 50% marks from a recognized university