Institute of Computer Application PhD in Marketing Admission 2024-25, Check Sample Papers, Merit List, Faculties

PhD In Marketing About

PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is a professional degree that aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. 

In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyze and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling, and data collection. 

The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory, etc.

Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university. To be eligible to apply to this course, students must hold a Master’s degree in a relevant discipline from a recognized university. 

The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum. 

After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as Brand Managers, Market Research Analysts, New Product Managers, Teachers & Lecturers, Marketing Communications Leaders, etc. in areas like Marketing Firms, Management Companies, MNCs, etc. 

The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher based on experience and other factors.

If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in a related domain in the future.

PhD In Marketing Highlights

Entrance Exam for PhD In Marketing

• GATE
• CSIR NET
• ICMR JRF
• UGC NET

Eligibility Criteria for PhD In Marketing

A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-

The student must complete a Master’s degree or MPhil degree in Marketing.

He/she should get a minimum of 60% of the aggregate of marks from any recognized university.

Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course

The students also have to do well in the Personal Interview round.

PhD In Marketing Duration

PhD In Marketing Selection Criteria

Ph.D. in Marketing programs typically have a highly selective admission process. Selection criteria include academic achievement, research experience, statement of purpose, letters of recommendation, entrance exam scores, and interviews.

PhD In Marketing How to Apply

1. To apply for a PhD in Marketing, students should first research the different programs and universities offering the degree.

2. They should review the admission requirements, deadlines, and application procedures.

3. Applications are usually submitted online and require transcripts, test scores, letters of recommendation, a personal statement, and a resume or CV.

4. Some programs may also require a research proposal or writing sample.

5. It is essential to carefully follow the application instructions and deadlines to increase the chances of being accepted into the program.

PhD In Marketing Application Process

The application form and process for a Ph.D. in Marketing varies depending on the program and university.

Generally, students will need to complete an online application and submit transcripts, test scores, letters of recommendation, a personal statement, a resume or CV, and any required supplemental materials such as a research proposal or writing sample.

Students should carefully review the application instructions and deadlines for the program they are interested in.

Fee Structure After PhD In Marketing

Syllabus of PhD In Marketing

• Marketing Models
• Brand and Product Management
• Marketing Models
• Reading Seminar in advertising management
• Theories in Consumer Behaviour
• Supply Chain Management
• Advances in Retail Management
• Marketing and Public Policy
• Research Methodology
• Statistics

Job Scope after PhD In Marketing

Career Opportunities After PhD In Marketing

1. Marketing Professor
   
2. Marketing Researcher
3. Marketing Consultant
4. Brand Manager
5. Market Research Analyst
6. Director of Marketing

PhD In Marketing Top Colleges

Admission Process for PhD In Marketing

1. Application for the entrance exam 
2. Result declaration
3. Entrance pass scholar calling for the interview and document verification
4. Provisional registration for pre-Ph.D. course work classes
5. Coursework classes shall be attended as scheduled by the University
6. Course work examination
7. Result declaration of coursework
8. Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
9. Departmental research committee meeting scheduled by the University
10. A registration letter shall be issued
11. Research work started by scholar
12. 6 progress reports shall be submitted
13. Soft copy thesis submit
14. plagiarism report check by the university
15. Finally, after the plagiarism report soft copy thesis shall be sent to experts for evaluation
16. After the consent of experts pre-submission, one set spiral binding shall be submitted
17. After the successful presentation of the pre-submission thesis, 3 copies of hard bound thesis shall be  submitted
18. Viva shall be conducted as scheduled by the University, Degree Awarded.

Document Required for PhD In Marketing

• Documents (10th onwards)
• Aadhar Card/Pan Card, Caste Certificate
• Migration Certificate (Original)
• NOC (From Organization/ Institute/ University)
• Affidavit (undertaking)
• Guide Willing
• Assignments
• Synopsis (3 copies), Progress Report
• Library No Dues
• Lab Letter
• Thesis Hard copy (Spiral binding)
• No Dues, Thesis (6 hard copies)
• Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
• C.D Soft copies (Thesis & Synopsis)
• Conference Certificate - 2
• Research Papers -2 (with ISSN No.)
• summary (page limit 20-30) -3 Copies 
• Plagiarism Report Below 10%

FAQs About PhD In Marketing

Q.1 - What is the procedure for PhD Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at the University for pursuing its Ph.D. programs and only the full-time mode is available for the M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum of 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D. Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in the form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - What will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.