MA in Public Relations About
MA Public Relations is a two-year postgraduate degree program that focuses on developing a student's understanding of public relations, communication, and media relations. The program aims to impart knowledge and skills to students, which will help them pursue a career in the field of Public Relations. A Master of Arts (MA) in Public Relations offers a comprehensive study of the theories, practices, and strategies involved in managing communication between organizations and their stakeholders. It covers foundational concepts, media relations, digital communication, strategic planning, crisis management, stakeholder engagement, measurement and evaluation, and often includes opportunities for practical experience. Graduates are equipped with the skills and knowledge needed for successful careers in strategic communication.
MA in Public Relations Course Details
Course Name | MA in Public Relations |
Course Type | Degree |
Course Duration | Two Years |
Eligibility Criteria | Graduation |
Application Process | online and offline mode |
Admission Process | Merit or Entrance Exam Based |
Fee Structure | Updated Soon |
MA in Public Relations Highlights
- The course duration is two years, divided into four semesters.
- The eligibility criteria for this course are a Bachelor's degree in any discipline with a minimum of 50% marks.
- The selection process usually involves an entrance exam, followed by a personal interview.
- The syllabus of the course includes subjects such as Corporate Communication, Media Management, Public Relations Strategies, Crisis Communication, Advertising and Brand Management, and more.
- The average fee for this course varies from INR 50,000 to INR 2,00,000 depending upon the institute.
Why study MA in Public Relations?
- MA in Public Relations Course is helpful to know the newest techniques necessary to achieve the quick dynamic world of communications and the way governments use PR in period and in war as info.
- Students additionally learn sensible skills like writing news releases, organizing press conferences, making PR campaigns, and handling the media, responding to unhealthy news, inventive use of on-line and social media.
- Course teaches the scholars a way to manage the dissemination of data regarding people or organizations to the general public.
- If you're sensible at communication, have study writing and visual skills, and the artistic ability to push a product; then an Advertising and packaging course is the right option to be created.
- This course is apt for college students who have a satisfying temperament with wonderful communication skills and mind jam-packed with creative thinking to influence others.
- The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.
MA in Public Relations Admission Process
- To apply for the MA Public Relations program, candidates need to fill out an application form, which is available on the institute's website or can be collected from the admission office.
- The application form should be filled with accurate information and submitted along with the required documents, such as mark sheets, certificates, and passport-sized photographs.
- Candidates may need to pay the application fee, which can be paid online or offline.
- The selection process usually involves an entrance exam followed by a personal interview.
MA in Public Relations Eligibility Criteria
- Candidates must have cleared their Graduation in Public Relations from any recognized University or Institution.
- The qualifying aggregate score required at Intermediate level is at least 50%-60% from any recognised college or institute.
- Candidates having a Diploma in the related field from a recognized university are eligible to apply for Lateral Entry admissions in various institutes.
- 5% moderation for the reserved category like SC/ST/OBC students.
MA in Public Relations Selection Process
The selection process for a Master of Arts (MA) program in Public Relations typically involves several steps aimed at identifying candidates who possess the requisite skills, academic background, and potential for success in the field. Firstly, prospective students are usually required to complete an application form, which includes personal information, academic history, and often a statement of purpose outlining their reasons for pursuing the program and their career goals in public relations. Secondly, applicants typically need to submit academic transcripts from previous undergraduate or graduate studies, demonstrating their aptitude for higher education and relevant coursework in areas such as communication, journalism, marketing, or public relations.
MA in Public Relations Syllabus
Semester I - Science of human communication
- Mass communication process
- Origin and growth of indian media
- Media language structure, style and translation
- Basic computer application
| Semester II - Principles and practices of public relations
- Principles and practices of management
- Advertising management
- Communication for development
- Multimedia and desktop publishing
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Semester III - Advanced advertising and brand management
- Tools and techniques of PR
- Consumer behaviour
- Introduction to marketing management
- Communication research
| Semester IV
- Mass media, ethics and laws
- Media planning
- Specialized copywriting
- Corporate and business communication
- Web advertising and e-PR
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MA in Public Relations Career Opportunities
- Public Relations Manager
- Communication Manager
- Media Relations Specialist
- Corporate Communications Manager
- Brand Manager
- Event Manager
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MA in Public Relations Salary
The starting salary for a Public Relations Manager is around INR 3-4 lakhs per annum, which can go up to INR 10-12 lakhs per annum with experience.
MA Public Relations offers a range of exciting career opportunities for students who are interested in pursuing a career in the field of communication and media relations. With the increasing demand for skilled professionals in this field, this program can help students gain a competitive edge in the job market.
M.A. Public Relations is master level course. The duration of this course is generally 2-year long and its syllabus is divide in 2 semester. It provide on part time basis by various institute. The free placement of messages in the media through media editorial content, releases, and promotion is the aim of this course. candidates can work within a accomplished environment through internships and practicum programs. The students with grounding in traditional PR theory and practice alongside an understanding of recent developments and challenges for the profession is covers in this course. It is career presenting in nature and provide many job opportunities for candidates after its successful completion.
M.A. Public Relations Employment Zone
- Fresh Mindz Management - Coimbatore
- NGOs
- Pratheeksha HR Consultancy – Palakkad
- Sahayam Intervention Centre - Delhi
- Academic Institutes
- Biz Consultancy - Thiruvananthapuram
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M.A. Public Relations Job Scopes
- Events Executive
- Guest Relations Associate
- Public Relations Executive
- Public Relations Officer
- Teacher & Lecturer
- Communications Specialist
- Customer Service Manager
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