PhD in Business Administration Marketing is a research-based course of 3 - 5 years. The course aims to create people with a high skilled analytical understanding of business principles. It deals with new methodologies in Key Performance Indicators, Management, Quantitative and Qualitative techniques. The main objectives of the course are to bring principles of scientific methodology in business inquiry, development of analytical skills, and research in business. There is also a focus on understanding and improving measurement, scaling, and sampling methods which are the core tools of Business. The PhD scholars work in various areas of business management like Applied Econometrics, Business Analytics, Financial Management, HR & IT management, Emerging issues in Organization Behavior, etc. The PhD also gives a sphere of working on Research Report writing.
Course Level | Doctorate Degree |
Full-Form | Doctor of Philosophy - Business Administration Marketing |
Duration | 3 to 5 years |
Examination type | Semester wise |
Eligibility | Masters level qualification in relevant fields with a minimum of 55% aggregate in final year examination. |
Admission Process | National level exams or University-specific Paper mode Offline entrance examination. |
Top Recruiting Companies | The banking sector, universities, MNCs, Administrative sectors, etc. |
Job Positions | Assistant Manager, Administration Manager, Events Executive, Business Administrative Executive, etc. |
The entrance exam for a Doctor of Philosophy (PhD) in Business Administration Marketing program may vary depending on the institution. Typically, applicants must take the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT). Some institutions may also require applicants to take the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) if English is not their first language.
Exam Name |
GATE |
UGC NET |
Admission to a PhD in Business Administration Marketing program is highly competitive. Applicants must have a master's degree in a related field, such as business administration, marketing, or a related discipline. They must also have a strong academic record, research experience, and professional accomplishments. Applicants may be required to submit transcripts, letters of recommendation, a personal statement, and a resume or CV.
Candidates should have completed 10+2+3+2 or 10+2+4+2 of continuous study in recognized universities/boards. |
Candidates should have completed MBA, MPhil, or any other master’s degree course in the relevant field. |
They should have scored a minimum of 55% in the master’s degree programs. |
Sound knowledge of English knowledge is necessary for taking admission in PhD Business Administration. This is because the medium for instruction is in the English language. Also, the dissertation and research work is to be done in the English language. |
Candidates having a minimum teaching and work experience of 5 years will be given higher preference. |
The program typically takes four to five years to complete, with the first two years focused on coursework and the final years devoted to independent research and writing a dissertation.
Selection criteria for a PhD in Business Administration Marketing program typically include academic record, research experience, professional accomplishments, letters of recommendation, personal statement, and resume or CV. Admissions committees may also consider an applicant's fit with the program and research interests.
To apply for a PhD in Business Administration Marketing program, applicants must submit an application through the institution's admissions office. |
The application typically includes transcripts, letters of recommendation, a personal statement, a resume or CV, and test scores. |
Applicants should also be prepared to pay an application fee. Some institutions may also require an interview as part of the application process. |
The application form for a Doctor of Philosophy (PhD) in Business Administration Marketing program can usually be found on the institution's website or through the admissions office. Applicants will need to fill out the application form completely and accurately, providing all necessary information and supporting documents.
The application process for a PhD in Business Administration Marketing program typically involves several steps, including:
Researching programs and institutions: | Applicants should research different programs and institutions to find the ones that best fit their needs and career goals. |
Preparing application materials: | Applicants will need to gather and prepare all necessary application materials, such as transcripts, letters of recommendation, test scores, and a personal statement. |
Submitting the application: | Applicants can submit their application online through the institution's website or by mail. They may also need to pay an application fee. |
Interview: | Some institutions may require an interview as part of the application process. |
The application fee for a PhD in Business Administration Marketing program varies depending on the institution. Typically, the fee ranges from $50 to $100.
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Graduates of a PhD in Business Administration Marketing program are well-positioned to pursue academic or industry-based careers in marketing. They can work as professors, researchers, or consultants in academic institutions, government agencies, or private companies. They may also work as marketing executives or directors in organizations, applying their knowledge and skills to develop effective marketing strategies and campaigns. According to PayScale, the average salary for a marketing professor is around $92,000 per year, while marketing directors can earn an average salary of around $112,000 per year.
Graduates of a PhD in Business Administration Marketing program can pursue a variety of career opportunities, including:
Professor of Marketing |
Marketing Researcher |
Marketing Consultant |
Marketing Director |
Brand Manager |
Product Manager |
Market Research Analyst |
Advertising Executive |
Public Relations Specialist |
Some of the top institutions offering a PhD in Business Administration Marketing program include:
Q.1 - What is the procedure for PhD Admission to the University?
ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.
Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?
ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.
Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?
ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.
Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?
ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.
Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?
ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.
Q.6 - How will be the pattern of RET?
ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).
Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?
ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.
Q.8 - How is the application fee paid?
ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.
Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?
ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.
Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?
ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.
Q.11 - Can I pay the yearly program/course fee in installments?
ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.
Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?
ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.
Q.13 - What other many facilities are provided to research scholars at the University Campus?
ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.