PG Diploma in Advertising and Creative Brand Communication is a one-year postgraduate program designed to provide students with a comprehensive understanding of the advertising industry, creative strategies, brand management, and communication techniques. The Postgraduate Diploma in Advertising and Creative Brand Communication offers a comprehensive exploration of the dynamic world of advertising and brand communication. Through a blend of theoretical insights and practical applications, students delve into various facets of the industry, including consumer behavior, market trends, creative strategies, and media platforms. The curriculum typically covers topics such as branding principles, advertising psychology, copywriting, visual communication, digital marketing, and campaign management. Students often engage in hands-on projects, case studies, and internships to gain real-world experience and hone their creative and strategic skills.
Course Name | PG Diploma in Advertising and Creative Brand Communication |
Course Type | Diploma |
Course Duration | One Year |
Eligibility Criteria | Graduation |
Application Process | online and offline mode |
Admission Process | Merit or Entrance Exam based |
Fee Structure | Updated Soon |
Most institutes offering PG Diploma in Advertising and Creative Brand Communication do not conduct a specific entrance exam. However, some institutes may require applicants to appear for a written test or interview to assess their creative and communication skills.
Admission to the program is based on merit and eligibility criteria set by the respective institutes. Students are required to submit their academic transcripts, entrance exam scores (if applicable), and a statement of purpose (SOP) along with their application form.
To be eligible for admission, candidates must have a Bachelor's degree in any discipline from a recognized university with a minimum aggregate score of 50%. Some institutes may also require candidates to have a minimum of 1-2 years of work experience in the advertising or communication industry.
The program typically lasts for one year, divided into two semesters.
Selection is based on the candidate's academic performance, work experience (if any), entrance exam scores (if applicable), and performance in the interview (if conducted).
Interested candidates can obtain the application form either online or offline from the respective institutes' official website. The application form must be filled in and submitted along with the required documents and application fee.
The application form usually requires candidates to provide personal and academic details, work experience (if any), entrance exam scores (if applicable), and a statement of purpose (SOP).
The application process may differ from institute to institute. Candidates are advised to carefully read the instructions and follow the guidelines provided by the respective institutes.
The fee for the program may vary depending on the institute's location, infrastructure, and reputation. The fee usually ranges from INR 1,00,000 to INR 5,00,000.
Introduction to Advertising and Brand Communication
Consumer Behavior and Market Research
Advertising Theory and Practice
Brand Management
Creative Development
Digital Marketing and Social Media
Integrated Marketing Communication (IMC)
Media Planning and Buying
Advertising Regulations and Ethics
Campaign Evaluation and Measurement
Industry Projects and Internships
Professional Development