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IES Management College and Research Centre - IMCRC, Mumbai

IES Management College and Research Centre MBA in Marketing Management Admission 2024-25, Application Fees, Plantation

Mumbai, Maharashtra
Estd 1998
Private College
AICTE
11

MBA in Marketing Management Course Full Detail 2024-25

Overview

MBA In Marketing Management is known as Master of Business Administration in Marketing Management. Candidates who are extroverts, make friends easily, are talkative MBA in Marketing is the best option for them. To promote the products in a manner that they are attractive enough for the customers is the responsibility of a marketing manager. To build their personality and get acquainted with the business world in the real sense MBA in marketing can be considered to be an all round development course.

Job Types

Pay Packages Offered for MBA in Marketing

Marketing Executive - Rs. 2,89,189-10,90,000
Marketing Director - Rs. 10,00,000-16,70,000
Brand Manager - Rs. 15,00,000-50,00,000

Top Recruiters

Master of Business Administration in Marketing Management

STREAM
Management

DURATION
2 Years

COURSE MODE
Semester

COURSE TYPE
Master Degree Courses

ELIGIBILITY
Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks.

Similar Courses
Management
MBA
PG Diploma
PGDM

ADMISSION 2024-25

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MBA in Marketing Management: Subjects of Study (Syllabus)

Paper Code	Subjects of Study
1	Fundamentals of Management
2	Organizational Behaviour
3	Principles of Marketing Management
4	Accounting for Marketing Managers
5	Information Technology for Managers
6	Statistical Methods for Business Decisions
7	Retail Marketing
8	Business Communication
9	Human Resource Management
10	Financial Management
11	E-Business Fundamentals
12	Quantitative Techniques
13	Marketing Research
14	Consumer Behaviour
15	Personality Development
16	Indian Ethos and Values or Environmental Science
17	Advertising and Sales Promotion
18	Sales and Distribution Management
19	International Marketing
20	Entrepreneurship or Managerial Economics
21	Summer Internship Project
22	Supply Chain Management
23	Customer Relationship Management
24	Digital Marketing
25	Corporate Communication
26	Strategic Product Management
27	Principles of Public Relations
28	Marketing Strategies
29	Marketing Laws
30	Service Marketing
31	Business Marketing
32	Strategic Brand Management
33	Advance IT Tools or Information System and Applications
34	Major Research Project or Case-Based Industrial Analysis Project
35	Comprehensive Viva Voce
36	Direct and Event Marketing
37	Rural Marketing
38	Marketing Decisions
39	Contemporary Marketing Management
40	Marketing Audit
41	v
42	Emerging Marketing Concepts
43	Marketing for Non-Profit Organization
44	Retail Buying Techniques