A Doctor of Philosophy PhD, Highlights, Entrance Exam, admission, Eligibility, Duration, Selection Criteria, How to Apply, Application Form, Application Process, fee, Syllabus, Salary and Jobs, career opportunities, Top College in India
Doctor of Philosophy in Marketing is a Doctorate Sales and Marketing Management course of 3 years to 5 years to complete and involves coursework, research, and a dissertation. During the coursework portion of the program, students will take advanced classes in topics such as marketing theory, research methods, consumer behavior, marketing strategy, and marketing analytics. This coursework is designed to provide students with a deep understanding of the latest developments in marketing research and practice. After completing the coursework, students will begin working on their research projects. This typically involves conducting original research in an area of marketing that interests them. This research may involve data analysis, fieldwork, experiments, or other methods of data collection. The research should make a significant contribution to the field of marketing and be of publishable quality. Finally, students will be required to write and defend a dissertation based on their research. The dissertation is a lengthy document that demonstrates the student's mastery of the field and their ability to conduct independent research. It is typically defended in front of a committee of faculty members who will evaluate the student's work and make recommendations for improvement. Graduates of a Doctor of Philosophy in Marketing program are prepared for a variety of careers in academia, research, consulting, and industry. They may go on to become marketing professors, marketing researchers, marketing consultants, or marketing executives in a variety of industries.
Course type | Doctorate |
Course Name | Doctor of Philosophy in Marketing |
Course Duration | 3- Year |
Examination Type | Semester wise |
Eligibility Criteria | Master’s degree in relevant discipline from a recognized university |
Admission process | Merit-based or Entrance |
Course Fee Structure | Notify Soon |
Top Recruiting Companies | Accenture, Basil Lifecare Pvt. Ltd., Daimler India Commercial Vehicles Pvt. Ltd., DHTC Logistics Ltd., Printvenue, Raymond Limited, Research & Educational Institutes etc. |
Job Role | Brand Manager, Deputy Manager, e-marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc. |
Some highlights of pursuing a Doctor of Philosophy (PhD) degree include:
Research: PhD programs provide an opportunity for students to conduct original research and make a significant contribution to their field of study.
Expertise: Ph.D. programs provide a deep level of expertise in a specific field, which can lead to highly specialized and in-demand career opportunities.
Academic Career: A PhD is often required to pursue a career as a university professor or researcher.
Personal Development: Pursuing a PhD requires a significant amount of dedication, hard work, and self-motivation, which can lead to personal growth and development.
Networking: PhD programs provide opportunities to network with other researchers and professionals in the field, which can lead to future collaborations and career opportunities.
Prestige: Earning a PhD is a prestigious achievement that demonstrates a high level of knowledge, skill, and dedication.
Funding: Many PhD programs offer funding opportunities such as scholarships, grants, and research assistantships to help support students during their studies.
Intellectual Freedom: PhD programs provide a level of intellectual freedom and autonomy that is rare in other educational or professional contexts. Students are encouraged to pursue their research interests and explore new ideas without restriction.
Career Flexibility: A PhD provides a versatile set of skills that can be applied to a wide range of careers in academia, research, industry, and government.
Contribution to Society: PhD graduates have the potential to make significant contributions to society through their research, teaching, and leadership.
Doctor of Philosophy (PhD) Entrance Exam:
The entrance exam requirements and format for PhD programs vary depending on the institution and program. Some programs may require a standardized test such as the GRE or GMAT, while others may have their own entrance exam or assessment process.
A Doctor of Philosophy PhD Admission Eligibility:
Students must be eligible to complete specific courses. The eligibility criteria for the Doctor of Philosophy in Marketing course are as follows: -
Students must complete a Master's or MPhil degree in Marketing.
Must achieve at least 55% of the total score of an accredited university.
Achieving a minimum score in the entrance exam is the main requirement for admission to this course.
Students must also perform well in the personal interview.
A Doctor of Philosophy PhD Duration:
The duration of a PhD program can vary depending on the field of study, the research topic, and the individual's progress. Typically, a PhD program takes 4-5 years to complete.
The objective of accomplishing a Doctor of Philosophy in Marketing degree will rely upon every individual's yearnings and objectives. A portion of the advantages and advantages of chasing after Doctor of Philosophy Marketing degree program has been referenced beneath:
This program addresses an immense interest in time and cash, your dedication will pay off as you pick between a few different profession ways.
In that capacity, you will be liable for setting up the up-and-coming age of Marketing; the people who will have vocations in promoting or participating in the doctoral cycle themselves and remunerating an open door for those understudies have an energetic outlook on showcasing and imparting their dominance to other people.
In the event that you'd prefer to center around profoundly progressed statistical surveying and review examination, a Doctor of Philosophy in Marketing course likewise sets you up for an exploration profession in non-benefit organizations, government agencies, and the confidential area.
Positions in this field have less adaptability in what your examination involves, yet by and large compensation higher wages than a scholarly work.
As a high-level promoting scientist, you'll fulfill your normal interest of any showcasing point, including objective socioeconomics, social impact, and buyer conduct and as you perform and distribute research, you'll impact the activities of different specialists, Marketing, purchasers, and policymakers and advance the field of showcasing overall.
A Doctor of Philosophy PhD Selection Criteria:
The selection criteria for admission to a PhD program may include academic performance, research experience and potential, letters of recommendation, personal statement, and an interview or assessment process.
The admission procedures followed in the Indian universities for admission to Doctor of Philosophy Marketing are given below.
Merit-Based Admission | Step 1: Students have to register on the official website of the university. Step 2: Fill out the application form with your correct details. Step 3: Students will be called for a personal interview round based on their score in the qualifying examination. Step 4: On meeting all the eligibility criteria, a student will then be offered admission to the Doctor of Philosophy Marketing course. |
Entrance Based Admission | Most universities offer admission to Doctor of Philosophy in Marketing on the basis of entrance exams like GATE, UGC NET etc. The step-wise procedure for entrance-based admission is as follows: Step 1: Students have to register on the official website of the college/university. Step 2: Fill out the application form with your correct details. Step 3: After examination, a cutoff list will be released on the official website. Seats will then be allotted to the candidates based on their scores in the entrance exam. Step 4: Some colleges and universities also conduct personal interviews and group discussion rounds for admission to this course. Step 5: On meeting all the eligibility criteria, a student will then be offered admission to the Doctor of Philosophy Marketing course. |
Practice | Practice regularly is veritably important to prepare for a Doctor of Philosophy in Marketing program. Make time every day just to exercise everything that you've been tutored during classes. If you are studying correspondence try to spend further time rehearsing all the problems and derivatives. |
Revision | Revising former time's question papers will help you know the question paper pattern and help you understand different types of questions. Question papers give a lot of sapience into different types of questions. |
Follow Reference Books | Checking out different reference books will help you to know different ways to break the problem fluently. Keep pertaining to different books until you're comfortable with one. |
Feedback Get immediate | feedback for every content you learn as well as every practice test that you take because this combined analysis will help your expert coach spot excrescencies in your literacy style and suggest remedies. |
test Pattern | The exam Pattern is planned in such a way that it measures aspirants' verbal logic, quantitative logic, critical thinking, and logical jotting chops that have been developed over a long period of time and aren't related to a specific field of study but are important for everything. |
The application process for a PhD program typically involves the following steps:
Research potential programs and their admission requirements.
Prepare your application materials, including transcripts, test scores, personal statement, research proposal, and letters of recommendation.
Submit your application online or by mail, following the instructions provided by the institution.
Pay the application fee.
Wait for the admission decision.
A Doctor of Philosophy PhD Application Form and Process:
The application form for a PhD program is typically available online through the institution's website. The form will ask for personal information, educational background, test scores, and other relevant information. Applicants will also need to submit a research proposal, personal statement, and letters of recommendation. The application fee can be paid online or by mail. Once the application is submitted, the institution will review it and make an admission decision.
Doctor of Philosophy PhD Fee:
The fee for a PhD program varies depending on the institution and program. Some institutions may offer funding opportunities such as scholarships, grants, or research assistantships to help support students during their studies.
A Doctor of Philosophy PhD Syllabus:
The syllabus for a PhD program varies depending on the field of study and research topic. Typically, the program includes advanced coursework in research methods, theory, and practical applications of the field. Students will also conduct original research and write a dissertation.
A Doctor of Philosophy PhD Salary and Jobs:
The salary and job opportunities for PhD graduates depend on the field of study and the career path chosen. Graduates may pursue careers in academia, research, consulting, or industry. According to payscale.com, the average salary for a PhD holder in India is around INR 7,00,000 per year.
A Doctor of Philosophy PhD Career Opportunities:
Some of the career opportunities for PhD graduates include:
University Professor
Research Scientist
Marketing Consultant
Data Scientist
Policy Analyst
Corporate Strategist
Product Manager
Market Research Analyst
A Doctor of Philosophy PhD Top Colleges in India:
Some of the top colleges in India offering PhD programs in various fields include:
1 | Indian Institute of Technology (IIT) |
2 | Indian Institute of Science (IISc) |
3 | Jawaharlal Nehru University (JNU) |
4 | Tata Institute of Fundamental Research (TIFR) |
5 | University of Delhi |
6 | University of Hyderabad |
7 | All India Institute of Medical Sciences (AIIMS) |
8 | Indian Statistical Institute (ISI) |
9 | Indian Institute of Management (IIM) |
10 | Birla Institute of Technology and Science (BITS) |
Job Profile | Job Description |
Teacher/Lecturer | The responsibilities of a Lecturer & Teacher include, to developing curricula and delivering course material, to conducting research, fieldwork, and investigations, writing up reports, to publishing research, delivering presentations, networking with others in the field, to traveling to other universities or academic settings to participate in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. |
Marketing Manager | A Marketing Manager's responsibilities are to develop, implement and execute strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. |
New Product Manager | The Product Manager's job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraise new product ideas and/or product or packaging changes. |
Brand Manager | A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. |
Deputy Manager | A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. |
Doctor of Philosophy Admission Process
DOCUMENTS CHECKLIST
FAQs About Ph.D. Program
Q.1 - What is the procedure for Ph.D.? Admission to the University?
ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.
Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?
ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.
Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?
ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.
Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?
ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.
Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?
ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.
Q.6 - How will be the pattern of RET?
ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).
Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?
ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.
Q.8 - How is the application fee paid?
ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.
Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?
ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.
Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?
ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.
Q.11 - Can I pay the yearly program/course fee in installments?
ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.
Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?
ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.
Q.13 - What other many facilities are provided to research scholars at the University Campus?
ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.