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Alagappa University

Alagappa University MPhil in Marketing Admission 2024-25, Last Date To Apply, Preparation, Practice Papers

Sivaganga,Tamil Nadu
Estd 1985
State Government University
AICTE,UGC,NCTE,NAAC,RCI
924

MPhil in Marketing Course Full Detail 2024-25

Overview

M.Phil (Marketing) is a master degree course. The degree provide a candidate a basic understanding of marketing and prepare them for an entry-level position. For this candidates must be very hard working and must posses the capacity of independent study and thought. Successful candidates can join as a Marketing executive, marketing manager or product manager. Area of course centered on Econometrics, Psychometrics, Statistics and management, Modeling, Quantitative marketing methods and Branding strategies. The research degree course involves economics, operations research, sociology, statistics and psychology. In this course candidates learn consumer behaviour (mainly psychology based) and quantitative modelling (based on economics) and statistical theories. Through this course candidates can make their career in various fields. The course is valuable and important in several area. Within the specialization of marketing, the candidate will focus more on the concepts and fields such as research, promotions, advertising, and sales.

M.Phil (Marketing) Career Opportunities:

Master of Philosophy in Marketing

STREAM
Master of Philosophy

DURATION
2 Years

COURSE MODE
Semester

COURSE TYPE
Doctorate Degree Courses

ELIGIBILITY
Master in Relevant Subject with 55%(50% for SC/ST)