MBA PUBLIC ENTERPRISE or Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Promoting is the way toward making enthusiasm for client with respect to products or administrations. It is done through a system that underlies deals procedures, business correspondence and business improvement. M.B.A. Showcasing Management course involves study identifying with statistical surveying and examination, item plans, evaluating, advancement, selling and dispersion and other comparative advertising ideas. Inside the specialization of showcasing, the understudy will concentrate more on the ideas and fields, for example, advancements, publicizing, research, and deals. The full degree course comprises of four semesters in which the initial two semesters are normal to all the MBA programs and the last two focus and spotlight on the specific subjects and themes identified with the Marketing field.
Work Areas
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Public Enterprise |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Management Process & Organizational Behaviour |
2 | Quantitative Techniques |
3 | Managerial Economics |
4 | Systems Engineering |
5 | Human Resource Management |
6 | Marketing Management-I |
7 | Industrial R&D Management |
8 | Accounting for Managers |
9 | Minor Project |
10 | Financial Management |
11 | Business Research |
12 | Marketing Management-II |
13 | Supply Chain Management |
14 | Minor Project –II |
15 | Operations Management |
16 | Management Information Systems |
17 | Communication Skills and Report Writing |
18 | Minor Project Work-III |
19 | Elective –I |
20 | Elective-II |
21 | Management of Technology, Innovation and Change |
22 | Management of International Business |
23 | Corporate Governance and Social Responsibility |
24 | Elective–III |
25 | Elective-IV |
Mentioned below are some states in India that offer the program.